Chartable SmartAds
Podcast attribution for brands and agencies
Chartable SmartAds connects podcast downloads to actions on advertiser websites, so publishers and advertisers understand the effectiveness of their ads. Powered by IAB-certified analytics.
Measuring billions of downloads from top publishers, agencies, and brands
Podcast attribution for brands and agencies
The only solution powered by IAB-certified analytics.
For advertisers
Move beyond the coupon code when tracking the effectiveness of your podcast campaigns. Get verified download and conversion information across publishers and ad providers.
For agencies
Track the effectiveness of campaigns across different brands and publishers. Offer value-add services to your advertisers, like retargeting.
How it works
1. Publishers integrate with Chartable
Publishers add our Trackable prefix to their RSS feed or connect a real-time impression pixel from a dynamic ad insertion provider like ART19, Megaphone or AdsWizz. We're already trusted by top publishers to track more than a billion downloads per month, including #1-ranked podcasts.
2. Advertisers integrate our SDK
Advertisers perform a simple integration with our Javascript snippet on their website, or integrate our SDK into their app to track actions like visits and purchases. We also integrate with MMPs like AppsFlyer to attribute app downloads.
3. Chartable provides attribution
SmartAds connects downloads and audio ad impressions to actions on advertiser websites using multiple signals, including IP addresses, user agents, and device graphs, alongside traditional methods like coupon codes and surveys.
Start measuring your podcast advertising today.