New York, NY — July 28, 2020
Chartable, the podcast analytics and attribution company, today announced the general release of SmartPromos, the industry-first podcast tune-in attribution platform that empowers podcasters, media companies and advertisers to measure the impact of podcast ad campaigns for promoting new podcasts.
“In the last year, podcast promos have become one of the fastest-growing kinds of ads,” said Chartable CEO Dave Zohrob. “Whether you’re a publisher looking to reach the top spot on Apple Podcasts, or a brand trying to increase awareness of a new branded podcast, promos are a key way to grow your show—and SmartPromos is the first and only solution for precise measurement.”
“SmartPromos has been a big leap forward for us,” said Heather Fain, Chief Marketing Officer of Pushkin Industries, the company behind top shows like Revisionist History and Deep Cover: The Drug Wars. “The ability to put real numbers behind tactics we've always believed to be effective gives us a new layer of understanding about our audiences and great insight about how we can best drive listeners to new shows.”
"SmartPromos have been a big leap forward for us."—Heather Fain, CMO, Pushkin Industries
"The best podcast promos are highly customized, well-targeted, and measurable. Chartable SmartPromos have quickly become an essential tool for helping our clients measure the ROI on their paid promo campaigns," added Dan Misener, Head of Strategy and Audience Development at Pacific Content.
The Chartable SmartPromos platform measures both baked-in ads via an RSS prefix as well as dynamically-inserted ads, through partners including ART19, Megaphone, Triton, AdsWizz, and Acast.
“We’re closing attribution gaps across different podcasts and devices,” noted Karo Chakhlasyan, COO of Chartable. “SmartPromos helps podcast advertisers better understand their listeners, connecting the dots between hearing an podcast tune-in ad with a future podcast download. Along with SmartLinks, Chartable’s web and social media marketing attribution, the Chartable suite helps marketers allocate their spend most effectively to optimize growth and cost per download.”
Chartable has measured nearly 200 million SmartPromo impressions to date from media partners including iHeartRadio, Cadence13 and Pineapple Street Studios, both part of Entercom’s podcast network, Pushkin Industries, Condé Nast, Pacific Content, and Wondery among many others.
SmartPromos is included for all publishers and advertisers on Chartable’s Enterprise plans. Media partners looking to grow their podcast can sign up for a demo here: https://chartable.com/publishers/smartpromos