In our next episode, special guest Madeline List, Senior Analyst at Phocuswright, joins Good Morning Hospitality to explore how social media is reshaping the travel and lodging industry. We’ll dive into the influence of social media platforms on travel decisions, the real impact of influencers, and how engagement on these channels is converting into bookings. Plus, we’ll discuss key strategies for encouraging user-generated content and the changing demographics of travelers. Don’t miss this insightful discussion on the future of travel marketing! Phocuswright Report Link: https://www.phocuswright.com/Travel-Research/Consumer-Trends/F-is-for-Funnel-Social-Media-and-the-Path-to-Travel-Purchase — Good Morning Hospitality is part of the Hospitality.FM podcast network and a Hospitality.FM Original. If you like this podcast, then you'll also love Behind The Stays with Zach Busekrus, which comes out every Tuesday & Friday, wherever you get your podcasts! This show is structured to cover industry news in travel and hospitality and is recorded live every Monday morning at 7 a.m. PST/10 a.m. EST. So make sure you tune in during our live show on our social media channels or YouTube and join the conversation live! Thank you to all of the Hospitality.FM Partners that help make this show possible, and if you have any press you want covered during the show, fill out this form! Learn more about your ad choices. Visit megaphone.fm/adchoices