In this episode, Brandy and Wil join Leo from our EU Crew as they recap their experience at the VRMA conference, where discussions moved from rapid growth to a greater emphasis on quality and guest satisfaction.  They explore how operators are increasingly focused on improving hospitality services, diversifying marketing channels, and maximizing value for guests through concierge and upsell services. The conversation also touches on AI's role in hospitality, particularly Marriott's AI-powered search, and the potential for elevating standards in the short-term rental sector. Tune in for fresh insights and a look ahead for the industry. — Good Morning Hospitality is part of the Hospitality.FM podcast network and a Hospitality.FM Original. If you like this podcast, then you'll also love Behind The Stays with Zach Busekrus, which comes out every Tuesday & Friday, wherever you get your podcasts! This show is structured to cover industry news in travel and hospitality and is recorded live every Monday morning at 7 a.m. PST/10 a.m. EST. So make sure you tune in during our live show on our social media channels or YouTube and join the conversation live! Thank you to all of the Hospitality.FM Partners that help make this show possible, and if you have any press you want covered during the show, fill out this form! Learn more about your ad choices. Visit megaphone.fm/adchoices