In this episode, Sarah Dandashy and Steve Turk discuss key hospitality and travel trends shaping the industry. They explore how direct bookings are projected to lead hotel distribution by 2030, reducing reliance on OTAs and reshaping the market. They dive into hotel CEOs’ focus on the middle class and demographic shifts as key drivers for future growth. The team also highlights Apple's latest AirTag update, enhancing lost luggage tracking by allowing travelers to share location data with airlines. Plus, they share a surprising TikTok travel hack and discuss its real-world implications. Tune in for these insights and more, along with personal stories and reflections from the hospitality world. — Good Morning Hospitality is part of the Hospitality.FM podcast network and a Hospitality.FM Original. If you like this podcast, then you'll also love Behind The Stays with Zach Busekrus, which comes out every Tuesday & Friday, wherever you get your podcasts! This show is structured to cover industry news in travel and hospitality and is recorded live every Monday morning at 7 a.m. PST/10 a.m. EST. So make sure you tune in during our live show on our social media channels or YouTube and join the conversation live! Thank you to all of the Hospitality.FM Partners that help make this show possible, and if you have any press you want covered during the show, fill out this form! Learn more about your ad choices. Visit megaphone.fm/adchoices