7 episodes
ThinkerMetrics: 100% Intro to analytics Taylor O'Neal
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- Business
Walking you through the principles of digital analytics in bite-size pieces intended for those new to this space especially those coming from more creative fields.
Created as something that students in my classes could take to supplement their reading and be reinforce the essentials and perhaps helpful for others out there doing the same study.
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The Social Media Algorithms
What are the actual components and calculations that make a social media feed rank algorithm? How to explore and edit the components to understand how the feeds vary to create different experiences across platforms and with different strategies? This will help you design social platforms or just understand how your content will perform.
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User metrics. Monthly average users, daily average users. dau/mau ratio. When it fits, other options
User metrics for apps of any kind, I discuss the metrics you'll see in the financial news, the ratio, what business fit, and other options to empower your organization.
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Media Sites & Advertising Inventory
The business model for media sites, inventory. The customer lifetime value vs a high cost per click and even cost per call.
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A/B Testing. A story: to test or not to test.
What real life pressure will face you in a corporate environment on whether you should test or just make changes. You can choose to test or not to test. What will you do?
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E-commerce
E-commerce conversion rates, the sales Funnel, site pathing, abandon carts, industry benchmarks for typical conversion rates.
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Analytics Frameworks: Start-up Pirate Metrics and Lean Analytics
In this episode we discuss the Pirate Metrics Sales Funnel marketing framework about where the user is in the customer journey and the Lean Analytics framework where we ask two questions: what type of business are you in? And what stage of growth are you at? With these you can narrow down data overwhelm to a key focus. What is your one metric that matters right now?