We're joined by Gemma Paterson from Legal & General for Liam's final episode as host of the show. Gemma brings a ton of experience to the show and also grew up down the street from Liam, so it's a fitting end to his time. Gemma is currently Head of People, Development, Experiences, and Innovation at Legal & General and previously spent around eight years in marketing working before moving into an internal role. Over those years, she's worked for top brands like BP, Monsoon, First...

We had the absolute pleasure of chatting with Dave Harland on this week's episode of 20 Minute Marketing. Dave is one of the best freelance copywriters that you'll find. He's renowned for telling wonderful and whacky stories via his LinkedIn profile and other social platforms. Dave is also known as The Word Man and helps both businesses and agencies to make an impact with words. If there's one thing you do today, subscribe to his weekly email newsletter.  During the episode, we chat about...

This week's episode of 20 Minute Marketing is one of the most fun episodes we've ever recorded. We're joined by Ed Stapleton from Shandy Shack. Ed launched Shandy Shack in 2018 with two friends after they realised they could no longer hack a hangover. After trialing new drinks, they discovered that mixing craft beer and high-quality sodas provided a great alternative. So, Shandy Shack was born. During the episode, Ed shares insights on how Shandy Shack transformed from an initial idea into a...

Our guest on the show this week is Mike Ciffone, who joins us from Chicago. Mike started his career agency-side before moving to a tech startup and more recently, he founded Ciffone Digital, which specialises in SEO, pay-per-click, content marketing, and web development. The episode focuses on how user expectations are changing online and how businesses can adapt to meet these changing demands.  We start the episode by asking Mike to share his thoughts on how the digital landscape is...

We're joined by Pamela Hopkinson from Social Media Solutions on episode 76 of the show. Launched by Pamela in 2021, Social Media Solutions provides social media training, consultancy, and management services. So, it makes sense that the episode focuses on social media strategy optimisation. During the episode, talk about the current social media landscape and how it has changed over the past twelve months. We cover the big platforms but also discuss sites like Pinterest, Reddit, and Quora,...

This week we chat with Wiehan Britz on episode 75 of the podcast. Wiehan is a digital marketing consultant that has been in the industry for over ten years. He originally started out as an SEO specialist but has worked across the marketing realm such as CRO, A/B testing, paid social, and more. So, we could call him a veteran marketer. The episode focuses on measuring efficiency, business growth, and identifying opportunities. Wiehan talks us through two different frameworks and how they can...

This week we chat with Matthew Soakell from Algebra, which is a PPC agency that plans, builds, and manages innovative campaigns that get results. Matthew is a PPC Specialist and has spent over five years working in the industry. We invited him to join us on the show to chat about PPC management and whether brands should go in-house or use an agency. During the episode, Matthew talks us through the pros and cons of in-house PPC management compared with outsourcing to an agency. Matthew talks...

This week we're joined by Lloyd Williams from Socially Powerful, a global attention marketing agency. Lloyd is the Head of Strategy and he specialises in social media best practices and onboarding new business. During his career, he's worked with global brands like Kit Kat, Aero, Budweiser, Desperados, and more. The episode focuses on social media and how brands can grab the attention of followers. Lloyd tells us what attention marketing means and why he loves working in the social media...

We're joined by Gary Gumbleton on episode 72 of the show. Gary joins us from Capital Content, a creative and dynamic digital agency that balances what looks good with what works. He is also one of the best video storytellers on the planet. During the episode, we chat about telling stories through video. Gary and Liam discuss some of the things that have prevented Liam from creating video content in the past and how those issues can be overcome. Gary shares two different types of video...

We chat with Lisa Eaton on the podcast this week who is a leading marketer in the North East and has over 20 years of marketing experience. Lisa is the Founder and Managing Director at Unwritten Group, a fully integrated strategic communications agency. Last year, Lisa launched Fabric which is an academy that helps marketers to develop an integrated marketing and communications strategy from scratch. So, she's the go-to if you want to create and implement a top-level marketing strategy for...

We're really excited to share episode #70 of 20 Minute Marketing with you. This week, we are joined by the co-founder of PodMatch, Alex Sanfilippo. PodMatch is a matchmaking tool that automatically connects podcast hosts and guests for interviews. The site launched last year and now has over 6,500 members that are looking to connect. During the episode, we talk about the initial launch of PodMatch and the reasons why Alex wanted to launch a matchmaking service for podcast hosts and guests....

This week, we're joined by Peter Ballard and Dicken Doe from Foolproof, which is a global experience design company. Both Peter and Dicken bring a ton of experience to the show and bring a very unique topic to the show. Peter is the co-founder of Foolproof and VP Head of Marketing at Zensar and Dicken is an Experience Design Director at Foolproof and specliasies in data, analytics, and application of AI. So, they have a great combination of experience and knowledge.  The focus of this...

We're thrilled to share episode 68 of 20 Minute Marketing with you. This week, our guest is Lee Price from Paddy Power. For overseas listeners, Paddy Power is an Irish bookmaker and one of the largest betting companies across Ireland and the UK. As a brand, they are renowned for pushing the boundaries on social media and with their PR campaigns - for all the right reasons. Lee is the Head of PR & Mischief and plays a major role in the success of those campaigns. We start the episode by...

This week we're joined by the wonderful Amelia Sordell from Klowt to talk about personal branding. Amelia founded Klowt, a personal branding agency, in 2020 and they have seen tremendous growth since launch. Interestingly, all of their leads are 100% inbound, and Amelia and her team are using personal branding to grow Klowt organically. During the episode, we talk about the value of personal branding and why businesses should invest in it. Amelia shares insights on how you can build a...

It's been a long time coming, but we're very excited to share an episode that is all about digital PR! This week, we're joined by Louise Parker, who is the PR Director at Propellernet. Louise has been in the PR industry for several years and has been a big contributor to the rising popularity of the industry. During the episode, Louise shares insights on why the PR industry has exploded over the past few years. We talk about how it has become an integral part of digital marketing and the SEO...

We're thrilled to share this week's episode with you. We're joined by Mark Williams-Cook, who is the Director at Candour - an amazing web & digital marketing agency based in Norwich. Mark is also the Founder of AlsoAsked.com, organiser of SearchNorwich, and our go-to person for SEO news. So, we think he's the perfect guest to talk about technical SEO with. We know that technical topics can get a bit overwhelming for generalist marketers and business owners that wear many hats. So, we...

We're very excited to share episode 64 of the podcast with you. This week we chat with Andy Duggan, who is a chartered marketer that has worked in roles at BP, The Co-op bank, Zen Internet, and more. So, Andy brings lots of marketing experience to the show.  A few weeks ago, Andy shared a post on LinkedIn that talked about why brands need to cut weak influencers from their outreach strategy. His post focused on the UK government's decision to spend £63,000 on paying 42 social media...

We're excited to share episode 63 of the show with you. This week, we chat with David Cooper who is the Marketing Manager at Fountain Partnership and leads the strategy to showcase Fountain as a world-leading digital marketing agency. You might recognise Fountain from episodes 31 & 32 of the show when we spoke to Jake and Gemma about PPC optimisation! During the episode, David chats about moral marketing and why it makes more money. We discuss some of the internal and external tactics...

We have our first bonus episode on the show! Last week, Neil Andrew from PPC Protect joined us to discuss industry awards and whether they add value to businesses or not. When we shared the episode across social media, several people got in touch to express their own opinions and share their experiences when entering industry awards. One of those people was James Lees from Salesfire. James said he'd love to share his thoughts in detail and had some contrasting views to Neil. So, here we...

We invited Neil Andrew to join us on episode 61. Neil is the Founder of PPC Protect, which specialises in helping businesses with click fraud protection & invalid traffic prevention. Neil is a leading figure in the PPC industry and regularly shares content around bidding strategies, account set up, fraud prevention, and more. During the episode, we talk about a very interesting and somewhat controversial topic. Neil joins us to discuss industry awards and his opinion of the industry. A...

We're joined by Peter Hopwood on episode sixty of the 20 Minute Marketing podcast. Peter is an international conference host & speaker that helps people tell stronger stories and take control of their speaking. He's spoken at TEDx events and also helps professional speakers, companies, and entrepreneurs to bring more value to their messages. During the episode, we chat about making the switch from in-person events to going virtual. For obvious reasons, there has been a huge increase in...

We're joined by Tom Downing on episode 59 of 20 Minute Marketing. Tom's marketing career started when he launched a digital marketing agency at 25 years old. He is now the Strategy Director at Freestyle, which is a digital product studio that brings clarity to complexity and creating memorable customer experiences. In his role, he oversees a strategic client team that aims to uncover untapped opportunities while also experimenting to create the unexpected. Tom also admits to having a strong...

We're excited to share our first episode in 2021. This week we are joined by the wonderful Hannah Bryce. Hannah is the SEO Manager at Holland & Barrett, which is a multinational health and wellness brand. They have over 1,300 stores in 16 countries as well as a large online presence. Hannah is also a co-host of The SEO SAS Podcast alongside Sarah McDowell. On the show, they chat with industry leaders about SEO-related topics and news. The show recently hit 100 episodes and is an excellent...

We're joined by Ashley O'Neill, Jessica Dodds, and Jim Ker for the final episode of 20 Minute Marketing in 2020. This episode is also the second half of a two-part series, so feel free to check out part one which was released last week that is all about helping your customers to realise your brand value. Ashley, Jess, and Jim join us from The Chartered Institute of Marketing and are board members for the Yorkshire region. Ashley serves as Events and Communications Ambassador, Jessica is Vice...