We had a great time speaking with Sarah Santacroce during episode 41 of the show. Sarah is also our first guest from Switzerland! With 12 years of LinkedIn and business coaching experience, Sarah has seen lots of different marketing trends and techniques. After becoming tired of seeing overly pushy and hype marketing, The Gentle Marketing Revolution was formed.  During the episode, Sarah shares what gentle marketing is and how it can have a positive impact on businesses. We also talk about some of the ways that businesses can implement a gentle approach and why it can lead to greater success than following current norms. Sarah also shares how she is preparing for the upcoming launch of her new book next year, titled The Gentle Marketing Revolution, and how it differs from a traditional launch. Finally, we spend a couple of minutes talking about LinkedIn profiles and how you can optimise them.