We welcome Diana Wink to the show, who is the first person to join us from Germany! At Story Artist, Diana helps businesses connect with their customers through the power of storytelling.  During the episode, Diana shares the science behind storytelling and how to trigger emotional connections from your customers through copywriting.  We cover the different types of emotions that you can trigger when telling stories and the power of combining multiple elements to your stories, with reference to The Angels Cocktail theory. We also ask questions on when it's appropriate to tell a story, what to consider before you start typing, and more. Additionally, Diana shares a great example of how great storytelling turned $197 into $8,000 during an experiment. To learn more about the science behind storytelling, you can receive a free book (Storyteller's Bluysoeprint) and video course by visiting Diana's website.