We had a great time speaking with Eddie Maalouf during episode #48 of the show. Eddie joins us from 4Media Marketing, a full-scale digital agency that is based in Atlanta. Eddie also runs The Brilliant Marketers program which helps business owners take control of their marketing and learn the skills needed to handle it A to Z. During the episode, we talk about creating a successful paid acquisition strategy. Eddie talks about multi-channel marketing and some of the mistakes that businesses often make when getting set up. Our main focus is on conversion tracking and ensuring that UTM tracking and analytics are correct to ensure that future decisions are made based on accurate data. We also cover other aspects of multi-channel and the impact that 2020 has had on paid advertising.