Joining us on episode 51 of The 20 Minute Marketing Podcast is Joel Barnett from Fortune Hill, who helps consumer brands to identify, attract, assess, and appoint marketing and HR leaders. Joel joins us for a very special episode to talk about a new book that Fortune Hill has published, titled Excerpts from Experts. The book features tips and advice from 227 senior marketers in the UK from brands including Tesco, Adidas, Uber, Greggs, and more. All of the proceeds of the book will be donated to NHS Charities Together and Fortune Hill is aiming to raise £100,000 through book sales.   During the episode, Joel discusses his motivation to raise money for NHS Charities Together and the inspiration behind the book launch. We also talk about some of the ways that he convinced senior marketers to contribute and the similarities that this has with PR and guest blog outreach for marketers. Joel shares tips on communicating successfully, managing workload, and following up on opportunities. We also discuss post-launch reaction which includes coverage in Marketing Week and other publishing sites.