We're joined by Tom Downing on episode 59 of 20 Minute Marketing. Tom's marketing career started when he launched a digital marketing agency at 25 years old. He is now the Strategy Director at Freestyle, which is a digital product studio that brings clarity to complexity and creating memorable customer experiences. In his role, he oversees a strategic client team that aims to uncover untapped opportunities while also experimenting to create the unexpected. Tom also admits to having a strong fascination for emerging technology and the exploration of how we remember things.  During the episode, we discuss how brands can create memorable customer experiences. We talk about the challenges of competing with multinational brands, such as Amazon, who are able to provide their customers with a great user experience. However, a very interesting point that Tom made is that a lot of services look exactly the same because they are trying to make the customer journey as quick as possible. Therefore, making that experience less memorable. So, Tom shares some ways that brands can stand out and make that experience unique. We also talk about how B2B and SaaS companies can improve their website copy and the importance of innovation.  Notes You can subscribe to Freestyle's email newsletter, Brain Food, by heading to this URL - https://www.freestyle.agency/blog/