We're excited to share episode 63 of the show with you. This week, we chat with David Cooper who is the Marketing Manager at Fountain Partnership and leads the strategy to showcase Fountain as a world-leading digital marketing agency. You might recognise Fountain from episodes 31 & 32 of the show when we spoke to Jake and Gemma about PPC optimisation! During the episode, David chats about moral marketing and why it makes more money. We discuss some of the internal and external tactics that businesses can take to become more moral and make changes. David also shares several insights from Fountain and how they have made changes to improve. We cover social media, data, reporting, and some more over the course of this episode.