This week we're joined by Lloyd Williams from Socially Powerful, a global attention marketing agency. Lloyd is the Head of Strategy and he specialises in social media best practices and onboarding new business. During his career, he's worked with global brands like Kit Kat, Aero, Budweiser, Desperados, and more. The episode focuses on social media and how brands can grab the attention of followers. Lloyd tells us what attention marketing means and why he loves working in the social media industry. We then talk about influencer marketing and some of the misconceptions around the industry. Lloyd then talks about the Rules of Engagement that are used at Socially Powerful. Finally, we talk about Lloyd's podcast, Brand Wars, and he shares one of his favourite brand stories from the show.