We had the absolute pleasure of chatting with Dave Harland on this week's episode of 20 Minute Marketing. Dave is one of the best freelance copywriters that you'll find. He's renowned for telling wonderful and whacky stories via his LinkedIn profile and other social platforms. Dave is also known as The Word Man and helps both businesses and agencies to make an impact with words. If there's one thing you do today, subscribe to his weekly email newsletter.  During the episode, we chat about Dave's journey into copywriting and what inspired him to get started. We then talk about how his writing style has changed over time and the difference between copywriting and creative writing. The conversation then moves on to call-to-actions and how to make an impact by avoiding standard terms like "buy now" and "read more". Dave then talks us through the benefits of creating a WTF moment and shares three things to consider when writing stories. Finally, we talk about Dave's email newsletter growth and he shares a resource, Copywriting Is, that has impacted his writing.