On this episode of 22 Motivational Minutes with Marlo, Laura and I dive into the concept of writing “words to sell.” Whether you’re a seasoned business owner or just starting out, Laura breaks down how she strives to understand clients in order to write in ways that connect with them. During this interview Laura provides valuable tips for content creation including the following: • Knowing your audience beyond demographics • Identifying “pain points” with specificity • How to communicate your value to win over your audience Listen to the full conversation by clicking here: bit.ly/22MotivationalMinWithMarlo About Laura: Laura MacPherson is a writer who helps B2B companies attract their ideal prospects and convert them to customers. She integrates buying psychology into marketing messages and content, resulting in campaigns that produce more and better leads. Laura has been helping B2B leadership teams and marketing departments reach their revenue goals for over a decade. She knows what it takes to make a website or landing page sell, and what motivates prospects who read an article, white paper, or case study to call for a consultation. Before starting her freelance business, Laura wrote for a city newspaper, was a staff writer at a magazine for the building industry, and served as a marketing manager. She lives in Greenville, SC with her husband and two fur babies (a terrier mix and a schnauzer mix). You can learn more about Laura and her copywriting and content services at ideallymarketing.com.