This audio guide helps you accelerate the mastery of business skills for your creative services practice. We discuss business concepts, systems, principles, and practices so you can maximize the time you have to create.
Episodes are organized around the five business themes of Money, Minutes, Marketing, Management, and Motivation.
When you get control over your marketing, you’ll no longer be subject to the variable winds and waves of a fickel referral networks. Instead you’ll gain the stability that comes from a steady stream of qualified leads. And when you have plenty of leads you get to decide which clients and projects...
Published 10/19/21
Professional services are not sold in the same way as consumer products. Professionals sell through reputation and trust. And cold, technical digital marketing methods don’t help with that kind of effort—in fact, they’d more likely hurt. So you can ignore 90% of the fast-paced, technology-driven,...
Published 10/12/21