In this episode, Ricardo discusses a prank at the Web Summit where two individuals posed as a rapper and an Adidas executive, promoting absurd ideas like implanting SIM cards in workers to control productivity. The audience applauded, highlighting a concerning disconnect from reality. Ricardo emphasizes the responsibility of project managers to align ideas with societal values, cautioning against blindly pursuing disruptive technologies without ethical considerations. Drawing parallels to a tragic incident influenced by a chatbot, Ricardo calls for a conscious integration of core values in technology projects, emphasizing the importance of ethical considerations over mere profit motives. Listen to the podcast to learn more.