In this episode, Ricardo talks about the hype cycle, which was first used in relation to technology but is also applicable to project management. He describes how projects go through phases of exhilaration that peak upon release, problems, and disillusionment. This cycle is like how technology hype, like that surrounding the 2022 introduction of ChatGPT, unfolds. As a project manager, Ricardo stresses the significance of traversing this cycle, admitting the early exhilaration, overcoming obstacles and disappointments, and eventually achieving productivity. He provides the example of building a tunnel when the reality of impediments replaces the initial thrill. Considering shifting goals and hype, Ricardo offers guidance on embracing and managing the cyclical nature of projects in his conclusion. Listen to the podcast to know more.