In this episode, Ricardo explains the differences between OKRs (Objectives and Key Results) and KPIs (Key Performance Indicators). While both are measurement tools, they serve different purposes. KPIs track ongoing processes, offering real-time insights into performance, such as project progress in terms of time and cost. OKRs, on the other hand, are goal-setting frameworks that push teams toward ambitious targets. Unlike KPIs, OKRs are time-bound and tied to specific objectives. Ricardo emphasizes that OKRs and KPIs are distinct and should not be considered subsets of one another despite their measurement functions. Listen to the podcast to learn more.