Reviews
There are very few graphic design podcasts this well done—a must-listen for all brand designers. As a designer I find it a super fun and interesting to hear designers tell the stories behind the rebrands. I learn, I laugh, I get ideas that inform my own process, and I hear about cool studios and...Read full review »
COLINFLOWER via Apple Podcasts · United States of America · 03/26/24
It’s harder when you know all the juicy details and what really informed the final outcome. And that’s just what this show delivers on. Despite being an authority on the topic of branding, Blake approaches each episode with a genuine sense of inquisitiveness, with an attitude that there’s always...Read full review »
S.0C0NN0R via Apple Podcasts · United States of America · 03/22/24
No need to search for any other branding podcasts now that I’ve found A Change of Brand. It’s informative, backed by strategy, and sheds light on the details of branding projects I’ve always been curious about. Each episode always leaves me feeling inspired!
sarabbsara via Apple Podcasts · United States of America · 03/21/24
I love hearing the behind-the-scenes of these iconic rebrands. The flow of each episode is super easy to follow and the content is really engaging. I binged the whole season in less than 2 weeks! Would recommend whether you’re a brand nerd, design lover, or just interested in culture.
BriannaPOP via Apple Podcasts · United States of America · 03/21/24
Hosts are knowledgeable and work in the design industry. I appreciate them tackling real and relevant content. I would recommend.
Michael Martino via Apple Podcasts · United States of America · 03/21/24
I love seeing the insight into a brand identity and why they chose a certain direction. Blake and team do a wonderful job interviewing, researching, and entertaining on this podcast.
Buttons Jp via Apple Podcasts · United States of America · 02/25/24
Love this podcast. Very informative, great pacing and some very cool gets. Would love it if you did an ep about the 2009 Tropicana rebrand…would be great to hear straight from the source about the decision making that went into it, and why the minds behind it pulled it back so quickly instead of...Read full review »
Benjamin Starr via Apple Podcasts · United States of America · 11/28/22
I love this podcast. It’s just what I’ve been looking for as a graphic designer— stories about the most successful (and famous) brand identities. The more episodes the better… keep ‘m coming!
andyspanj via Apple Podcasts · United States of America · 10/24/22
A must-listen for everyone in the business. Whether you’re trying to break in or a seasoned vet there are always lessons to learn and stories to chuckle at. Breaks things down on a human level and gives real behind-the-scenes looks, past the “it was a joy to work on” boilerplate answers. They...Read full review »
EddieRayDesign via Apple Podcasts · United States of America · 10/12/22
I really love this show, it’s so insightful and interesting KEEP IT UPPP
marwanamr115 via Apple Podcasts · Egypt · 10/11/22
I recently attended the Brand New Conference and recommended this show to everyone I met. I especially enjoyed the drama and insight from the US Open episode! Great stuff and fantastic host!
Overstable Studios via Apple Podcasts · United States of America · 10/11/22
Well produced, well written, and fantastic guests. Loved Sagi Haviv on the US Open and JKR’s Kristi Malivindi on the M&M refresh! Excited to keep digging back into the episode archives because these are pretty timeless learning for brand designers.
JM 20221011 via Apple Podcasts · United States of America · 10/11/22
I like it and they told me to leave a review so here it goes.
triple6lovedrug via Apple Podcasts · Germany · 09/09/22
My new fav podcast! Well produced, researched and informative.
Andrew-hit16 via Apple Podcasts · United States of America · 08/20/22
Easy to follow, in depth, and gives a great perspective of the brand process in practice. Love it!!
deetsbydee via Apple Podcasts · United States of America · 08/03/22
I am a graphic designer myself working on branding projects. It is very interesting to get a behind the scenes look at such large projects. The interviews with the people involved are well done and enriched with additional information. Looking forward to more episodes!
mvpietsch via Apple Podcasts · Germany · 05/08/22
I love hearing the backstories of these rebrands. Truly enlightening and has invigorated passions around branding and why we do what we do. Thank you for this.
SpankyJ via Apple Podcasts · United States of America · 03/02/22
As a new marketer and a consumer this is fascinating to me. Great interviews and really well edited. Keep them coming!!
Modernnanny via Apple Podcasts · United States of America · 03/02/22
I’m not a “brand nerd” but I find this show fascinating. Blake is a truly great storyteller.
High-Alpha via Apple Podcasts · United States of America · 02/09/22
This podcast shares insights around building a brand that you’ll be hard pressed to find elsewhere! Thanks, Blake and the rest of the crew.
derekmaloy via Apple Podcasts · United States of America · 12/21/21
So great! This show provides high quality content that is incredibly insightful to the work that is typically behind the scenes. The conversations in each episode resourcefully discuss the intricacies and difficulty of this kind of work but makes it fun to listen to along the way.
Nancy From Now On via Apple Podcasts · United States of America · 11/30/21
Best graphic design podcast out there. Thank you!
Ville Oké via Apple Podcasts · Sweden · 11/09/21
For the last few years when I was discovering the world of design and identity, I was always wondering “Will I ever know why and how they designed the biggest brands?”. Now thanks to you guys I get an answer to that question. Thank you for connecting us with the biggest designers out there. You...Read full review »
yoricco via Apple Podcasts · Bulgaria · 11/09/21
One of my new favorite shows. Binged every episode in a week and now I’m anxiously awaiting more. THIS SHOW IS AWESOME.
LOONTBellee via Apple Podcasts · United States of America · 11/05/21
Glad I found this podcast. An easy & inspiring listen while working :) well done guys
NLH89!! via Apple Podcasts · Australia · 11/02/21
A really good in depth podcast for graphic designers by graphic designers. Love it, one of a kind podcast.
Frans-Friso via Apple Podcasts · Netherlands · 10/22/21
I love how the podcast focuses on the rebranding process! Everything is covered on each episode except cost and budget. As a designer it would be very insightful to listen to the cost of the change. I know all client relationships are of different value, but hearing the price would validate the...Read full review »
wennemar via Apple Podcasts · United States of America · 10/18/21
Great insights on rationale, process, and execution from the top industry professionals.
Easyslider via Apple Podcasts · United States of America · 10/16/21
This is what I was looking for. An in-depth behind the scenes look (listen) at how big brands are reshaped to be ready for the future again. Having 20+ years experience (like me) you yearn to hear about the strategy behind these rebrands, in stead of just seeing the stunning outcome. With this...Read full review »
Dirkjan2006 via Apple Podcasts · Netherlands · 10/15/21
I’ve recently started a design business and the rebrands in this podcast are sort of stuff I love reading about and researching. I binged all the episodes over a few days, and now I’m buzzing for the next episode. Keep up the amazing work!
Diegio96 via Apple Podcasts · Great Britain · 10/12/21
Its really great to hear insite from other creaive working profesionals.
CreateElement via Apple Podcasts · United States of America · 10/08/21
It's easy to have a gut response to a rebrand without considering the thought processes behind it. Blake does a great job asking the tough questions that make you think twice about the "why" that went in to a project, and help you to appreciate the artistry in branding. Come for the...Read full review »
maxtheswift via Apple Podcasts · United States of America · 10/04/21
Sometimes it’s difficult to understand all that goes into launching a rebrand for massive company. In this podcast I loved hearing about the various meetings and presentations that go into these branding projects in addition to hearing from the great minds in the design industry. Really enjoyed...Read full review »
Ptca00 via Apple Podcasts · Canada · 10/03/21
Production quality and content are top notch, giving listeners an entertaining insight behind the scenes of some major redesigns in recent years. As consumers of brands and designers, we often think we understand what goes into a redesign, but there’s more to the story in every episode.
Some Independent Designer via Apple Podcasts · United States of America · 10/03/21
I’ve been following Matchstic since I was in design school 8 years ago. So when I saw they were producing a show about I had to check it out. I love it and eagerly look forward to new episodes coming out! I listen to this regularly on my morning commute to my job as a graphic designer. I love the...Read full review »
M@ 4110 via Apple Podcasts · United States of America · 10/01/21
Thoughtful. Well produced. Considered. This podcast on good branding is crafted like good branding. Enjoy.
@mattbunk via Apple Podcasts · United States of America · 10/01/21
Excellent production, storytelling, case studies, and insights. You won’t find this quality of branding content in any other podcast. Believe me. I’ve searched far and wide.
edwardsunATL via Apple Podcasts · United States of America · 09/28/21
Brand designers don’t often turn their storytelling talents to tell their own sagas of process and value creation. This podcast is that - done splendidly well. Worth it for those industry creators and their tangential partners who think of design as a black box.
Ramington III via Apple Podcasts · United States of America · 09/28/21
You might like this podcast if you own a brand, work on a brand, or just like good first person stories. Season one (and now season two) owns the branding genre by sharing the behind the scenes journey of brand transformations. At the heart of each story is an agency team willing to give their...Read full review »
jsholden via Apple Podcasts · United States of America · 09/23/21
Slightly (ok, maybe not so slightly) obsessed with this podcast. I tell every marketing and brand person I talk to about it.
Ryan W Fitzgerald via Apple Podcasts · United States of America · 06/11/21
Ecstatic to stumble across this podcast! Pleased to say I’ve been burning through the catalogue during my morning dog walks. Each episode is packed full of great insights as the Matchstic team go behind the scenes and interview some of the creatives responsible for some of the worlds biggest...Read full review »
Kanebaker via Apple Podcasts · Australia · 05/30/21
Not since 99 PI has a design podcast been so engaging. If you love design, these conversations offer a peek behind the curtain of brand relaunches, from inspiration and challenges to controversies and triumphs. Blake is an excellent host who prompts his guests through conversations with expert...Read full review »
Samantha Cleveland via Apple Podcasts · United States of America · 03/17/21
Finally a well produced podcast focused on branding design! 🙏
simonalverman via Apple Podcasts · Sweden · 03/17/21
Listening to these stories from the folks behind the work has gotten me thinking about brand design in ways I haven't in quite a long time. Thanks for taking the time and energy to capture the stories and efforts behind these rebrands and keeping it entertaining along the way. My only request...Read full review »
Sunsphere City via Apple Podcasts · United States of America · 03/16/21
If you’re a brand nerd, marketer, or just love hearing the challenging fun of a rebrand—this is your Serial. Well-produced, excellent storytelling, and you get the behind-the-scenes scoop from the folks that led massive rebrands. Excellent job Blake and the Matchstic team.
RunMoreReadMore4 via Apple Podcasts · United States of America · 03/04/21
Really enjoying listening to “Change of Brand” and find even just the layout of the episodes to be refreshing. Each episode is engaging and keeps your attention. Was so glad to be able to add this to my podcast go to list, after learning about it on “Accidentally Creative.”
Hall MarComm via Apple Podcasts · United States of America · 03/03/21
Literally the only podcast that I actually subscribe to and impatiently anticipate. Well done Matchstic team.
Ranman417 via Apple Podcasts · United States of America · 02/20/21
Loving the inside scoop you get in these famous rebrands. It’s got great insight and lessons for novice graphic designers!
ruthanneclare via Apple Podcasts · United States of America · 02/05/21
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