A few days ago Erdem Moralioglu presented his resort collection for 2022. Because it commemorates the 15th anniversary of his fashion house, we are listening back to a recent interview during which he reflected on his life and work. Erdem explains how his fascination with fashion began at school in suburban Montreal. He talks about realizing his dream to study fashion at London’s Royal College of Art and establishing his business in Hackney. He explains harnessing technology to modernize the age-old floral print and also admits how his signature florals once made him an outlier on the London fashion scene. Erdem reveals how that progressively changed but without sharing any of the secrets involved in dressing his starry clients like the Duchess of Cambridge and Madonna.