About Jeff Jeff is a a leading voice and thought leader on customer centric product development. He helps organizations build better products and executives build the cultures that build better products. He is the co-author of the award-winning book Lean UX (now in it’s 3rd edition) and the Harvard Business Review Press book Sense & Respond. In 2020 he published the critically aclaimed book, Forever Employable. Starting off as a software designer then product manager and finally entrepreneur, Jeff now works as a keynote speaker, trainer, coach, and board advisor helping companies put the customer in the century of every decision. Most recently Jeff co-authored Who Does What By How Much?, his 5th book and 3rd with co-author Josh Seiden. This new book is the how-to guide for implementing Objectives and Key Results (OKRs) in every organization. Today We Talk About * Jeff's background * Early Days of the Web * UX * Customer Centric Product Development * Continuous Development * Definition of Done * Outcomes as a measure of success * What are OKRs * Measure what Matters * Definition of Success * How will we know when we get there * No Features, no solutions, no tasks * Metrics * Everything should be about the customer * Experimenting * What do engaged customers do * Awareness, Usage, Engagement and Satisfaction...boo * OKRs must have actions and * Take a Field Trip - Get out of the building. Connect with Jeff * LinkedIn * Website * Book Leave me a tip $ Click here to Donate to the show I hope you enjoyed this show, please head over to Apple Podcasts and subscribe and leave me a rating and review, even one sentence will help spread the word.  Thanks again!