Branding tells the consumer who you are, what your vibe is, and (probably most importantly) that you publish books. Past wisdom has focused on authors in the branding and marketing, but the market has since shifted to focus even more on publishers and imprints as the communication point.This week on the podcast, Joe and Elly offer their thoughts and insights on how to get started with your publisher branding.************Thank you for listening to the People's Guide to Publishing!  We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosm