35 episodes

This is Acquire, the podcast that delves deep into the world of list building and online events, designed to empower entrepreneurs and marketers with the knowledge and strategies to master these essential business growth tactics.

I'm your host, Jennie Wright, a list building and lead generation expert, with over 375 online events under my belt.

Acquire brings you actionable insights, expert interviews, and success stories from entrepreneurs and industry leaders who have achieved remarkable results through their list building efforts and successful online events.

Catch the show each week and discover where the art of list building and the magic of online events come together to unleash your business's true potential.

Acquire Jennie Wright

    • Business
    • 5.0 • 2 Ratings

This is Acquire, the podcast that delves deep into the world of list building and online events, designed to empower entrepreneurs and marketers with the knowledge and strategies to master these essential business growth tactics.

I'm your host, Jennie Wright, a list building and lead generation expert, with over 375 online events under my belt.

Acquire brings you actionable insights, expert interviews, and success stories from entrepreneurs and industry leaders who have achieved remarkable results through their list building efforts and successful online events.

Catch the show each week and discover where the art of list building and the magic of online events come together to unleash your business's true potential.

    Episode 34: Learning from Launch Setbacks: Julia Block Pearson's Path to DIY Social Club Success

    Episode 34: Learning from Launch Setbacks: Julia Block Pearson's Path to DIY Social Club Success

    Are you ready to uncover the secrets to success even in the face of setbacks?
    Join me on this episode of Acquire, as we delve into the inspiring journey of Julia Block Pearson, CEO of Stratos Creative Marketing. Together, we'll explore how Julia turned her launch setbacks into triumphs, paving the way for the remarkable success of the DIY Social Club.
    Get ready for an episode packed with insights, strategies, and invaluable lessons to fuel your entrepreneurial journey.
    On This Week’s Episode, We Discuss:
    The Power of Resilience: Join us as we uncover how Julia overcame adversity and corporate challenges, emerging stronger and more resilient than ever before. Hear firsthand accounts of triumph over adversity and the invaluable lessons learned along the way.Navigating Business Expansion: Explore Julia's journey of business expansion and decision-making, including the challenges of saying no and the importance of focusing on perfecting current business operations before venturing into new territories.Harnessing the Art of Storytelling: Uncover the transformative power of personal storytelling in business as Julia and I discuss its profound impact on connecting with audiences, fostering trust, and attracting ideal clients who resonate with your narrative.Innovating with the DIY Social Club: Get an insider's look into Julia's innovative DIY social media process, the DIY Social Club, designed to empower budget-conscious entrepreneurs to amplify their online presence. Learn from the challenges and successes of its launch and evolution.Lead Generation Strategies: Dive into effective lead generation tactics and debunk common misconceptions surrounding marketing innovation. Discover tried-and-tested methods for cultivating strong leads and maximizing your online presence.Collaborative Mindset and Community Building: Embrace the power of collaboration over competition as Julia and I discuss the significance of fostering a supportive community within the industry. Learn how collaboration can fuel growth, creativity, and collective success.
    Whether you're facing setbacks or striving for greater heights, this episode of Acquire is packed with actionable strategies and inspiration to propel you forward. Tune in and learn from the remarkable journey of Julia Block Pearson on her path to DIY Social Club success!
    Don't Forget to Follow and Review:
    Loving Acquire? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!
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    Connect with me here
    Want to grow your email list or launch your next product to a ready list of leads? Let’s talk
    Join the Facebook community 

    • 43 min
    Episode 33: 6 Tiny Email Marketing Tweaks For Big Results

    Episode 33: 6 Tiny Email Marketing Tweaks For Big Results

    Are you tired of the spray-and-pray approach to email marketing? In this episode, we're peeling back the curtain on the magic of email campaigns, revealing tips and tricks that will leave your subscribers hungry for more.
    On This Week’s Episode, We Discuss:
    Overlooked Opportunities in Affiliate Marketing: Discover how a simple oversight in affiliate marketing can lead to missed opportunities. I share a real-life example where a client failed to integrate affiliates into their email campaigns, resulting in a disconnect between promotion and engagement.Importance of Segmentation: I emphasize the critical role of segmentation in delivering tailored content to your audience. Learn how to avoid overwhelming subscribers with irrelevant information and harness the power of niche-adjacent content to drive engagement.Effective Personalization Techniques: Go beyond basic personalization tactics and learn how to leverage personalization tokens to create more meaningful interactions with your subscribers. I'll show you how to reference customers' previous interactions to enhance engagement.Reengagement Surveys and Self-Selection: Unlock the potential of reengagement surveys to gather direct feedback from your audience and tailor your content accordingly. Discover the power of self-selection in refining your email marketing strategies and maximizing subscriber engagement.Cultivating Two-Way Conversations: Explore strategies for fostering meaningful interactions with your audience and creating an open dialogue within your email communications. I'll share actionable advice on how to nurture engagement and encourage feedback.Elevating Email Marketing Beyond Subject Lines: While subject lines are crucial, there's more to optimizing your email campaigns than meets the eye. Learn how to leverage tailored content, segmentation, and self-selection to maintain subscriber engagement and reduce attrition rates.
    Discover the power of segmentation and learn how to tailor your content to specific audiences, skyrocketing your engagement rates to new heights. Tune in now!
    Don't Forget to Follow and Review:
    Loving Acquire? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!
    =====
    Connect with me here
    Want to grow your email list or launch your next product to a ready list of leads? Let’s talk
    Join the Facebook community 

    • 13 min
    Episode 32: Exploring the Power of Process Mapping in Digital Business with Sam Drauschak

    Episode 32: Exploring the Power of Process Mapping in Digital Business with Sam Drauschak

    Ever wondered how process mapping could revolutionize your digital business?
    In this episode, we dive deep into the world of process mapping with Sam Drawschak, co-founder of Truvle. Sam brings over a decade of expertise in management consulting, and he's here to shed light on how process mapping can transform digital businesses.
    On This Week’s Episode, We Discuss:
    Unveiling the Power of Process Mapping: Explore the fundamentals of process mapping and how it can revolutionize operations for digital businesses.Truvle's Innovative Lead Generation Strategy: Delve into Truvle's unique approach to lead generation and acquisition, from SEO tactics to innovative marketing strategies.Insider Insights into the Pre-Launch Phase: Gain valuable insights into Truvle's pre-launch phase, including marketing tactics and customer retention strategies.Marketing and Customer Retention Mastery: Discover Truvle's strategies for nurturing customer loyalty and enhancing user experience.Scaling a SaaS Company: Learn about the challenges and triumphs of scaling a SaaS company, and gain valuable insights into Truvle's journey.
    As we wrap up today's episode, we're armed with a deeper understanding of the impact of process mapping in digital business. With Sam's expertise and insights, entrepreneurs and marketers alike are equipped with valuable strategies to optimize their operations and drive business growth.
    Curious about Truvle’s unique lead generation strategy and pre-launch insights? Dive into our conversation with Sam Drawschak to uncover valuable business secrets!
    Don't Forget to Follow and Review:
    Loving Acquire? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!
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    Connect with Sam:
    Connect with Sam on LinkedIn: https://www.linkedin.com/in/samdrauschak/
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    Connect with me here
    Want to grow your email list or launch your next product to a ready list of leads? Let’s talk
    Join the Facebook community 

    • 26 min
    Episode 31: The Rise of Green Marketing: How Environmental Consciousness is Shaping Digital Marketing

    Episode 31: The Rise of Green Marketing: How Environmental Consciousness is Shaping Digital Marketing

    Ready to make your mark in the digital space while minimizing your environmental footprint?
    In today's episode, we're exploring the fascinating realm of green marketing in the digital space and the recent decision by Chrome to eliminate third-party cookies. Despite battling bronchitis, I'm here to share valuable insights with you. 
    Episode Highlights:
    Chrome’s Cookie Conundrum: With Chrome bidding adieu to third-party cookies, I unpack the implications for our marketing strategies. From the shift to permission-based marketing to embracing alternative channels like web push notifications and chatbots, we're navigating a new frontier. Plus, we delve into the importance of respecting user consent in SMS and email marketing, ensuring we honor their preferences and safeguard their data.Data Strategy Adaptation: I share insights on refining our data strategies post-cookie era. It's all about transparency and empowering users to manage their preferences seamlessly.Green Marketing in the Digital Age: Let's talk eco-consciousness in marketing. As digital activities leave their environmental footprint, it's time for businesses to embrace greener strategies. We're exploring consumer trends and urging brands to assess their digital impact.Mitigating Environmental Impact: From eco-friendly hosting to website optimization techniques, we're uncovering ways to reduce our carbon footprint in the digital realm. Energy-efficient practices like lazy loading and responsive design are the way forward.Beware of Greenwashing: I sound the alarm on greenwashing and its deceptive tactics. Authenticity and transparency are non-negotiable in eco-marketing efforts. Let's keep it real and avoid misleading consumers.Embracing Eco-Friendly Futures: I share personal insights on integrating sustainability into my business practices. The future of marketing lies in eco-conscious initiatives, and I'm committed to leading the charge.

    Curious to hear more about the secrets to authentic and effective eco-conscious marketing? Tune in now and get ready to elevate your game like never before!

    Don't Forget to Follow and Review:
    Loving Acquire? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!

    =====
    Connect with me here
    Want to grow your email list or launch your next product to a ready list of leads? Let’s talk
    Join the Facebook community 

    • 25 min
    Episode 30: Winning Strategies for Authors: Engaging Readers and Acquiring Reviews with Jonathan Green

    Episode 30: Winning Strategies for Authors: Engaging Readers and Acquiring Reviews with Jonathan Green

    Ever wondered how to take your book promotion to the next level?
    In this episode of the Acquire Podcast, bestselling author Jonathan Green shares unconventional strategies to skyrocket your book's success. From engaging readers to leveraging the power of storytelling, Jonathan's insights will transform your approach to book promotion and list building.
    Episode Highlights:
    Unconventional Book Promotion Strategies: Dive into Jonathan Green's unique approach to engaging readers and attracting potential buyers through free book events and category optimization.Group Book Giveaways and List Building: Learn how cooperative ventures and group book giveaways can turn inactive subscribers into eager book buyers.The Art of Storytelling for Authors: Discover the importance of crafting compelling narratives to captivate your audience and create meaningful connections.Importance of Book Reviews and Amazon Strategies: Explore the significance of obtaining reviews on Amazon and strategies to encourage readers to leave feedback that boosts book sales.Connecting with Jonathan Green: Visit Jonathan's website "Serve No Master" for valuable resources and free gifts designed to empower aspiring authors and entrepreneurs.
    Tune in now to unlock Jonathan Green's secrets to unconventional book promotion, storytelling mastery, and Amazon success. Whether you're an author or an entrepreneur, this episode is packed with actionable insights to elevate your game and achieve your goals!
    Get ready to unlock the power of engaging storytelling and gain invaluable insights into book promotion in this enlightening episode of the Aqcuire podcast.
    Don't Forget to Follow and Review:
    Loving Acquire? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!
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    Connect with Jonathan:
    Follow Jonathan on Facebook: https://www.facebook.com/servenomaster
    Follow Jonathan on Instagram: https://www.instagram.com/servenomaster/
    Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/servenomaster/
    Follow Jonathan on Twitter: https://twitter.com/ServeNoJonathan
    Watch Jonathan on YouTube: https://youtube.com/c/ServeNoMaster1
    ======
    Connect with me here
    Want to grow your email list or launch your next product to a ready list of leads? Let’s talk
    Join the Facebook community 

    • 48 min
    Episode 29: Elevating Your Email Game: Insider Tactics for Advanced Entrepreneurs

    Episode 29: Elevating Your Email Game: Insider Tactics for Advanced Entrepreneurs

    Are you ready to take your email marketing to new heights? Buckle up because in this episode of The Acquire Podcast, we're diving deep into advanced strategies that will transform your email list into a powerhouse of engagement and conversion. Get ready to discover the insider secrets that will skyrocket your email marketing success.
    Here's a sneak peek of what we'll cover:
    Advanced Segmentation: Say goodbye to basic demographic targeting. We're exploring advanced segmentation techniques to keep your audience engaged and connected on a deeper level.AI-Driven Insights: Harness the power of AI to analyze data and gain invaluable insights for hyper-targeted communication that resonates with your subscribers.Lead Magnet Strategies: Learn how to level up your lead magnet game by offering tailored incentives at every stage of the customer journey, driving self-selection and increasing conversions.The Power of Collaboration: Discover the magic of collaboration as we explore how teaming up with other professionals can amplify your reach and provide even more value to your audience.Mastering Conversion with Landing Pages: Dive into the art of crafting high-converting landing pages through AB testing and optimization techniques that will maximize your results.Advanced Personalization Techniques: Move beyond basic personalization tactics and unlock the potential of personalized questions and videos to captivate your subscribers.Behavior-Triggered Email Sequences: Automate your email marketing with behavior-triggered sequences that deliver the right message at the right time, keeping your audience engaged and primed for action.List Maintenance: Keep your email list lean, clean, and highly engaged with effective engagement sequences that ensure your messages are hitting the mark every time.
    Ready to revolutionize your email marketing? Tune in now and get ready to elevate your game like never before!
    Don't Forget to Follow and Review:
    If you love what you hear, don't forget to rate, review, and subscribe to The Acquire Podcast on Apple Podcasts. Your support means the world to us!
    Keep rocking those email campaigns, and I'll catch you in the next episode!
    =====
    Connect with me here
    Want to grow your email list or launch your next product to a ready list of leads? Let’s talk
    Join the Facebook community 

    • 22 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

Bona and Team Capsho ,

One to add to your rotation

This podcast comes across as a candid, insightful guide, peppered with actionable advice for those navigating the entrepreneurial seas. It's less about theoretical knowledge, more about real-world, actionable steps, making it a grounded listen for anyone looking to tactically advance their business journey.

Bona and Team Capsho!

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