Acupuncture Marketing School Michelle Grasek, MS, L.Ac.

Today I'm speaking with the founder of Acupuncture Media Works, Jeffrey Grossman.

Jeffrey first started creating content 20 years ago, way before it was trendy or a household phrase. You're probably familiar with Acupuncture Media Works, which began by providing print marketing materials for your acupuncture practice.

Since then, they've evolved into a giant in the digital content space with Acu Downloads, a monthly content subscription offering over 1,200 pieces of acupuncture-specific content to choose from. We talk about this a bit in today’s interview.

We also talk about:
The evolution of graphic design and how it's easier than ever to create professional-looking contentThe idea that acupuncture is worth overcoming our fear of marketing, to have an impact on more patients our communitiesThe necessity and cost-effectiveness of email marketingThe importance of asking for help with your marketing when you need itAn interesting take on why so many chiropractors seem successful in businessThe benefits of coaching and accountability in building or scaling a practiceAnd much moreHope you enjoy this episode with Jeffrey!

SHOW NOTES:
Acu Downloads (Free 14-Day Trial)Acupuncture Media Works on FacebookFree NCCAOM PDA Credit Class: Integrating Ear Seeds Into Your Practice (Taught by Robin Green, hosted by Michelle Grasek) - Live on May 8thThis episode is sponsored by Jane, an all-in-one practice management software.
The team at Jane recognizes how hard you work to support your patients and they aim to do the same for you. 
That’s why Jane offers unlimited phone, email, and live chat support with every subscription.
Jane even offers a free data import, an Account Setup Consultation, and online training tools to help set you up for success. This is one of the things that sold me on Jane - that I would not have import that data myself.
To get started, head over to jane.app/start. Their team would love to connect with you to see how Jane could help you and your practice. You can also use the code ACUSCHOOL1MO at the time of sign-up for a 1-month grace period applied to your new account.
Support the show
Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Today I’m joined by Mandy Gratzer, an acupuncturist and business coach in Australia. Mandy is the host of the Acupuncturists Biz Hub Podcast as well as the host of the Business of Practice conference, a marketing and practice management conference just for acupuncturists being held in person in Melbourne Australia this year. 
In this episode we discuss:
How to think about marketing if you’re afraid you’ll have to talk too much about yourselfWhat marketing is working for Mandy’s marketing students?Where do Mandy’s patients primarily come from at her practice?Why Mandy advocates a multi-channel approach to marketingWhy scaring certain people away with your marketing is a good thingWhy you MUST collect data from your marketing effortsAnd much moreHope you enjoy this episode with Mandy!
This episode is sponsored by the Business of Practice conference, which, as I just mentioned is a marketing conference for acupuncturists, and is being held on September 7 & 8th in Melbourne, Australia. 

This conference speakers are all acupuncturists and marketing or business experts, so you’ll get to learn from people in our industry. 

Topics include everything from optimizing your website to social media, to email marketing and more. 

As you’ll hear in the upcoming interview, I’m excited to be one of the speakers at the conference. 

Super Early bird conference tickets are just $600 Australian, which is a savings of $400, and this price ends on April 30th.  

If you love a destination CEU weekend, then I really hope you’ll join us for this one of a kind event focused on growing your acupuncture practice!

SHOW NOTES:
Business of Practice Conference - Super Early Bird Ticket Only $600 (Saturday, Sept. 7 and Sunday, Sept. 8th)Add-On: Acupuncture Marketing School LIVE at the Business of Practice Conference (Monday, Sept. 9th)The Acupuncturists Biz Hub PodcastMandy's online coursesFollow Mandy on Instagram @acupuncturistsbizhubSupport the show
Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

This week I’m talking with AI expert Jon Morrison about how acupuncturists can use AI in their marketing.

If AI makes you nervous, or you feel like you have no idea how to use it effectively for marketing, you’re in the right place!

In this episode we talk about:
What kind of ethical dilemmas are people usually worried about regarding AI?Why it helps to think of AI like a brilliant, helpful assistantHow AI like ChatGPT is simply re-ordering and organizing ideas for fresh perspectivesPractical suggestions for using AI in marketing your acupuncture practiceIdeas for prompts to give ChatGPT to help you with content creationWho owns the content created by ChatGPT?And much moreSHOW NOTES:
Jon’s Website: getclear.aiJon’s Book, Get Clear on AI, on AmazonJoin Jon on Instagram @teamgetclearChatGPT: chat.openai.comCaptions App – Eye Contact Corrector in VideoSupport the show
Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Today I’m speaking with Jason Stein, an acupuncturist and business coach who's been in the coaching industry for over 25 years. 

He works with acupuncturists and other wellness professionals to help them move the needle and build businesses that are aligned with their values and goals. 

This is the FIFTH (!) time I’ve interviewed Jason in the last ten years, and he always shares practical ideas that you can implement right away.
In this episode, Jason and I talk about: 
Generating more revenue but NOT adding to your workloadHosting retreats as a way to increase revenue without breaking the bankHow to boost your rank in a Google searchWhat to focus on instead of social mediaDonation clinics as a way to give back to the community while maintaining a cash-pay business modelTips for optimizing your Google Business Profile for SEOAnd much moreHope you enjoy this episode with Jason!

Today's episode is sponsored by Acupuncture Marketing School, the online course (worth 15 NCCAOM PDA credits).

This week there's a special discount code just for podcast listeners. The code is PODCAST to save $100 and get a free 1:1 marketing strategy session with me.

Acupuncture Marketing School is a pre-recorded, video-based training that focuses on effective marketing strategies for acupuncturists who want more patients and more impact in their communities. It's a step-by-step marketing strategy to help you grow a meaningful, thriving practice.

It’s perfect for marketing beginners and anyone who feels like their marketing efforts are scattered and just not getting results.

Learn more about Acupuncture Marketing School (15 NCCAOM PDAs) here and don't forget to use code PODCAST to save $100 and get a free 1:1 Marketing Strategy Session with me.

SHOW NOTES:  
TIME-SENSITIVE: Jason's Facilitated Mastermind for Acupuncturists (2 Seats Left): wellnessrenegades.com/acupuncture-mastermindJason's website: jasonstein.comWellness Renegades on Instagram: @wellnessrenegadesFollow Jason on FacebookRetreats for Business Owners:Acupuncture Marketing School (15 NCCAOM PDAs) - Use code PODCAST to saveSupport the show
Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

This week I'm talking with Lex Lancaster, physical therapist turned digital strategy expert for health and wellness entrepreneurs. 
We talk in detail about search engine optimization for local wellness businesses. 
I love SEO and I learned so much in this conversation. I even made some updates to my website based on advice that Lex shares. 🙌 Hope you find it equally useful!
In this episode, we discuss: 
How to decide on keywords for your local businessDo local businesses need a blog for great SEO?What is a "queen" page on your website and why is it good for SEO?Why Google is like a brain sitting in the dark until we take certain actions... 🤯How long does SEO take before it starts working?What to add to your website to help reduce the doubts and fear of potential patientsAnd much, much moreHope you enjoy this jam-packed episode!

SHOW NOTES:
Lex's website: lexlancaster.comLex on Instagram: @lexlancaster_Book a free 15-minute discovery call with LexLex's podcast, Up in My BusinessSupport the show
Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Today I’m talking with Gudrun Snyder, owner of Moon Rabbit Acupuncture in Chicago.

She initially opened her doors in 2020 and made over $200,000 in her first year of practice. Yes, in a pandemic. 

She has been featured on Business Insider, which is where I discovered her, as well as Forbes, Instyle, NBC Chicago, WGN Chicago, Web MD, Shape, Bustle, CBS Radio, Real Simple, and more.
In this episode, we talk about: 
Gudrun’s journey of opening and expanding her acupuncture practice in ChicagoHow a membership model has helped build her practiceCreating a supportive work environment and allowing team members to practice in a way that suits their strengthsThe challenges of marketing and generating patients for multiple locationsInvesting in public relations and social media management and bargaining for these services if you can’t afford themWhat marketing has worked to build her practices, and what fell flatAnd much moreGudrun is making waves and not afraid to get visible on a local and national level to shine a positive light on our profession.

She shares so many insights today about leadership and building a brand. I hope you enjoy this episode!

SHOW NOTES:
Website: www.moonrabbitacupuncture.comInstagram @moonrabbitacupunctureGudrun's Business Insider interviewGudrun's Social Media Manager: Monika Dixon PR This episode is sponsored by Jane.

Many of you are familiar with the name, but if it’s new to you, Jane is a HIPAA-compliant all-in-one practice management software and the sponsor of our show today.

The team at Jane know your time is valuable and they’ve designed Online Intake Forms to help you reduce admin work and so that you can take back your treatment time.

Whether you need to collect patient data, insurance policy information, health history, or consents, Jane’s Online Intake Forms offer a safe and secure way to gather everything you need before your patients walk through your door.

You can also collect payment details securely through your intake form, via Jane’s PCI-compliant payment solution, saving your patients time at checkout.

To learn more about how Jane’s intake forms can help, head to jane.app/guide to book a 1-on-1 demo with a member of their team. If you’re ready to get started, you can use the code ACUSCHOOL1MO at the time of sign-up to get a 1-month grace period applied to your new account.
 
Support the show
Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.