In this episode, Greg Vandermade and Scott Rosenberg dive into the critical role of social media for athletic directors. They discuss how ADs can use social media to connect with their communities, engage with student-athletes, and promote their programs. The conversation covers strategies for maintaining consistency, navigating the dangers of social media, creating effective graphics, and managing crises. The hosts also provide valuable advice for new athletic directors looking to establish their online presence and measure their success in the digital landscape. Chapters: 00:00 Introduction and Fall Vibes 02:45 Using Social Media to Connect with Communities 06:17 Exploring Different Social Media Platforms 09:34 Strategies for Engagement and Consistency 14:04 Navigating the Dangers of Social Media 19:05 Creating Effective Social Media Graphics 26:28 Behind-the-Scenes Content and Engagement 30:03 Crisis Management in Social Media 34:57 Advice for New Athletic Directors 39:12 Closing Thoughts and Future Directions