395 episodes

Welcome to Add to Cart!
The podcast that express delivers all you need to know in the fast-moving world of Australian eCommerce.
Every week, Nathan Bush from eSuite and an eCommerce industry expert will share the news, research and insights that you need to know to keep you at the top of your game. And of course, keep your customers adding to cart!

Hosted on Acast. See acast.com/privacy for more information.

Add To Cart Nathan Bush

    • Business
    • 4.0 • 4 Ratings

Welcome to Add to Cart!
The podcast that express delivers all you need to know in the fast-moving world of Australian eCommerce.
Every week, Nathan Bush from eSuite and an eCommerce industry expert will share the news, research and insights that you need to know to keep you at the top of your game. And of course, keep your customers adding to cart!

Hosted on Acast. See acast.com/privacy for more information.

    Karen Lawson from Nontre | Checkout #394

    Karen Lawson from Nontre | Checkout #394

    In this episode of Add To Cart, we checkout Karen Lawson, an award winning business executive and leader in the digital, technology and startup industry and currently the CEO of earth-wise home care brand Nontre.  Previously, Karen launched and led Peloton Australia (in the middle of the pandemic!) and prior to that was the MD of Spotify ANZ. Today, we tap into all of the incredible experience Karen has amassed over the years. 
    Links from the episode:
    Leadership Lessons from Spotify, Peloton and Beyond with Karen Lawson | #386
    Questions answered in the podcast:

    What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence.  The future of retail is… 
    About your co-host: Karen Lawson from Nontre
    Karen Lawson is an award winning growth & transformation leader in the technology industry. Driving reinvention and transformation to help the world’s biggest brands to stay ahead of disruption.  Karen most recently launched and led Peloton Australia (in the middle of the pandemic!). Prior to Peloton, Karen was the MD for Spotify launching podcasting in the AU & NZ markets.
    You can contact Karen at LinkedIn
    About your host: Nathan Bush from Add To Cart
    Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
    Please contact us if you: 

    Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart better
    Email hello@addtocart.com.au We look forward to hearing from you!

    Hosted on Acast. See acast.com/privacy for more information.

    • 10 min
    From In-Store Excellence to Global Expansion: A Conversation with Alexandra McNab from Bared & Jordy Heis of Shopify | #393

    From In-Store Excellence to Global Expansion: A Conversation with Alexandra McNab from Bared & Jordy Heis of Shopify | #393

    This episode of Add To Cart is brought to you by Shopify and is a true exclusive, because we are discussing the launch of Shopify POS GO and Shopify POS Terminal - both of which have been eagerly anticipated by Australian omnichannel retailers for some time. And I have two absolute superstars to explain it for us. 
    First up we have Jordy Heis, Senior Retail Product Consultant for Shopify in ANZ. I have been lucky enough to know Jordy for many years and have had a number of in-depth conversations with him following the evolution of the Shopify POS product - this is a very exciting day for him and you won’t find many people in Australia who know more about enabling in-store tech in retail than Jordy. 
    Joining Jordy, we have Alexandra McNab, Chief Operating Officer of Bared Footwear. Founded in 2008, Bared has grown into one of Australia’s most respected and successful retail brands with a focus on quality products, sustainable practices and a new level of customer delight as you will hear today. Alex is one of the OG’s at Bared and takes us behind the scenes as to how they connect the online and offline experience, how they empower their customer service teams to take care of the customer no matter what and how they are ramping up to go international with their Soho store. Bared runs on Shopify with Shopify Plus so we get to hear first-hand how they are making use of the new developments in-store. 

    Hosted on Acast. See acast.com/privacy for more information.

    • 46 min
    Profitable Nudges: A Guide to Behavioural Economics with Sonia Friedrich | #392

    Profitable Nudges: A Guide to Behavioural Economics with Sonia Friedrich | #392

    In this episode of Add To Cart, my guest is here to explain how ecommerce brands can increase profitability by understanding what’s going on in customer’s brains.  Sonia Friedrich is a behavioural science strategist with a background in business marketing.  She works with academics, data scientists and tech experts to harness the power of behavioural economics for business and brands and works with clients such as NewsCorp, AstraZeneca, Volvo and Nespresso.  In this chat, Sonia reveals the world of nudges and sludges, she tells us how a friction audit works and she shares the website feature known as the $300 million dollar button - has your site got one?
    Links from the episode:
    Shopify Plus (sponsored)
    Deliver In Person (sponsored)
    Questions answered:
    How can ecommerce brands make money with behavioural economics?How does a friction audit work?What are dynamic nudges?
    This episode was brought to you by…  
    Shopify Plus
    Deliver In Person
    About your host: Nathan Bush from Add to Cart 
    Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
    About your co-host: Sonia Friedrich
    Sonia is a behavioural strategist and Global Keynote Speaker. She has been called a ‘Revenue Rockstar’ and Growth Hacker. She works with Fortune 500 companies and start ups to add the edge with behavioural science for immediate impact to the bottom line. Sonia is also the Global Strategic Partner for behamics -leaders in AI + BeSci for eCommerce and on the Faculty for KPMG Upside Founders Program.
    You can contact Sonia at LinkedIn
    Please contact us if you: 

    Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart better
    Email hello@addtocart.com.au We look forward to hearing from you!

    Hosted on Acast. See acast.com/privacy for more information.

    • 51 min
    Shanya Suppasiritad from Rntr | Checkout #391

    Shanya Suppasiritad from Rntr | Checkout #391

    In this episode of Add To Cart, we checkout Shanya Suppasiritad, founder of Rntr, a full service rental and resale plug in which gives brands the opportunity to step into and profit from the circular economy while owning the re-commerce experience for their brand. 
    Links from the episode:
    How to Take Back your Brand’s Resale Market with Rntr | #384
    Questions answered in the podcast:

    What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence.  The future of retail is… 
    About your co-host: Shanya Suppasiritad from Rntr
    Shanya is a change maker and creative thinker set out to disrupt the fashion industry with the circular movement. She founded Tumnus then launched Coclo — currently working on Rntr. Shanya was the first recipient of the TWOGOOD grant, an industry guest speaker and was nominated for Yarra Sustainability Awards. In 2022, Shanya was the winner of the Impact X SHIFT! Innovation Challenge and recipient of NORA’s ‘Best Stainable Technology Solution’ award for Rntr.
    You can contact Shanya at LinkedIn
    About your host: Nathan Bush from Add To Cart
    Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
    Please contact us if you: 

    Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart better
    Email hello@addtocart.com.au We look forward to hearing from you!

    Hosted on Acast. See acast.com/privacy for more information.

    • 10 min
    The Psychology Behind Successful Marketing with Dan Ferguson from Adore Beauty | #390

    The Psychology Behind Successful Marketing with Dan Ferguson from Adore Beauty | #390

    In this episode of Add To Cart, you could say my guest is ‘relationship goals’... the ‘JayZ and Beyonce’, the ‘Posh and Becks’, the Rob Godwin and Olivia Carr of brand - customer connection.  Dan Ferguson is Chief Marketing Officer at Adore Beauty.  He has over 20 years’ experience in e-commerce and digital marketing. Prior to joining Adore in 2018, Dan had roles leading e-commerce for brands such as Vistaprint, Officeworks and Dell. In this chat, Dan shares everything you need to know about app strategy, including how to avoid deletion, the dos and don’ts of SMS marketing and what matters most in the game of ideas.
    Links from the episode:
    Adore Beauty
    Shopify Plus (sponsored)
    Deliver In Person (sponsored)
    Questions answered:
    What’s Adore Beauty’s differentiator in market?How do you create an ideas culture?Tell us about Adore Beauty’s app strategy
    This episode was brought to you by…  
    Shopify Plus
    Deliver In Person
    About your host: Nathan Bush from Add to Cart 
    Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
    About your co-host: Dan Ferguson from Adore Beauty
    Dan Ferguson joined Adore Beauty in 2018 as Chief Marketing Officer, doubling returning customer growth and revenue in his first six months. Responsible for marketing, brand, retail media and loyalty, Dan has led high and sustained rates of customer acquisition and retention alongside new income growth through new channels and markets, the launch of retail media, and audience platforms including Adore Beauty’s Top 5 ranked Beauty IQ podcast.  Dan has over 20 years’ experience in e-commerce and digital marketing. Prior to joining Adore Beauty, Dan had extensive roles growing and leading e-commerce, multi-channel and online retail business in Australia for local and global brands, including Vistaprint, Officeworks, Dell with consistent average 2.5x business or portfolio growth across his tenure in these roles.  Dan currently serves as Board Advisor for Preezie and holds a Bachelor of Arts/Psychology (Honours) from the University of Sydney.
    You can contact Dan at LinkedIn
    Please contact us if you: 

    Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart better
    Email hello@addtocart.com.au We look forward to hearing from you!

    Hosted on Acast. See acast.com/privacy for more information.

    • 49 min
    Andy Miller from Heaps Normal | Checkout #389

    Andy Miller from Heaps Normal | Checkout #389

    In this episode of Add To Cart, we checkout Andy Miller, Co founder and CEO of Heaps Normal, the alcohol free brewing company launched during COVID.  Andy, armed with his extensive background in the beer industry and four mates with complementary skills, set about creating an alc free beer that tasted like the real thing…and to say he succeeded is an understatement. Last year, Heaps Normal was valued at $63 million and now accounts for roughly 40 per cent of all growth in the non-alcoholic beer category. 
    Links from the episode:
    A Sober Look at Fun with Andy Miller from Heaps Normal? | #382
    Questions answered in the podcast:

    What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence.  The future of retail is… 
    About your co-host: Andy Miller from Heaps Normal
    Andy is the co-founder and CEO of Heaps Normal. With a background in strategy, communications and marketing, Andy came to Heaps Normal armed with 15 years of experience working in industries including FMCG, health, liquor, automotive, marketplaces and arts & music. After a five-year stint heading up marketing for some of the country’s best known craft beer brands, where he oversaw Y-o-Y growth, Andy co-founded Heaps Normal — a non-alcoholic beer brand on a mission to change Aussie drinking culture.
    You can contact Andy at LinkedIn
    About your host: Nathan Bush from Add To Cart
    Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
    Please contact us if you: 

    Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart better
    Email hello@addtocart.com.au We look forward to hearing from you!

    Hosted on Acast. See acast.com/privacy for more information.

    • 7 min

Customer Reviews

4.0 out of 5
4 Ratings

4 Ratings

mvelasco07 ,

Highly recommend!

Can’t believe an incredibly valuable resource like this podcast is FREE! 🤩 No matter the subject, you’re guaranteed to gain something from Nathan and his guests in each and very episode - can’t recommend Add to Cart enough!

Kiriath13 ,

Best of the Aussie eCommerce Scene

Coming from the world of US ecommerce, I was looking for a podcast to help me bone up on the local Australian ecommerce

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