The Delta variant notwithstanding, travel is coming back. What form does the recovery take? A conversation with Justin Scarborough, senior director of programmatic at Fort Worth digital agency PMG.
Kinesso SVP Sarah Rose says user-level measurement will still work in a post-cookie environment, but it will be complicated. “It’s going to be a hodgepodge of site-level data, CDP-level data, DMP-level data,” she says.
The CEO of Amazon specialist Alpha Precision Media discusses key changes in Amazon's ad ecosystem: the underutilized power of Twitch, the future of retargeting using Amazon data, changes to sponsored search and attribution improvements.
Outside Inc. has put together an unrivaled portfolio of active lifestyle brands, including Backpacker, Women's Running, Yoga Journal, Outside Magazine, Outside TV, Gaia GPS, Peloton Magazine and more. CEO Robin Thurston discusses Outside’s audience opportunity and his plan to grow subscriptions to 50% of revenue.
Google’s decision to grant third-party cookies a stay of execution until 2023 sparked relief and frustration across the industry. Digitas SVP Liane Nadeau, who has been out in front on the shift to privacy-friendly ad targeting, discusses how this latest change is likely to impact advertisers, agencies and publishers.
Google’s size and fragmented company structure mean it's constantly buffeted by dueling incentives on a range of issues impacting marketers, agencies, publishers, tech and of course consumers – not to mention emerging regulatory pressure. Tara Walpert Levy, VP Americas, Agency and Brand Solutions, discusses the high wire act.
Similar to the Brood X Cicada hatch of 2021, the eruption of privacy-related news has been incubating for a long time. Sheila Colclasure, IPG-owned Kinesso’s global leader on digital responsibility and public policy, describes how we got to this highly-disruptive moment.
DoubleVerify's first institutional investor describes the company’s journey from an ad verification point solution provider in 2008 to a full-suite ad measurement company valued at $5.4 billion.
As addressable TV advertising gains steam, so too has excitement among agencies and advertisers. In this episode, RPA Chief Media Officer Jim Helberg describes the progress he sees and what he hopes happens next. “What once was the power of large blunt objects in terms of audiences could now translate into the power of precision in a world of platforms we could never have even imagined.”
Seems fitting that Gyanda Sachdeva, LinkedIn’s VP of product management, found her first job out of grad school through LinkedIn. These days, she’s in charge of LinkedIn’s Marketing Solutions products, which brought in $3 billion in revenue for Microsoft over the past year.
The ANA has commissioned a new programmatic study to identify where brands are wasting money and make recommendations to bring clarity and more efficiency to the market. CEO Bob Liodice talks about it.
Advertising in games is growing like gangbusters – and tons of new players are coming online. Around 100 million over just the past 15 months alone. Rick Kelley, Facebook’s VP of global marketing solutions and global gaming, dives into the trends driving the gaming industry right now and explains why these new players are seriously lucrative for developers.
Xandr is steadily ramping up in CTV. When AT&T acquired AppNexus in 2018, video was only about 13% of all spend running through the platform. Today video represents 25% of Xandr's inventory and is heading towards 50% this year, surpassing digital display. Welch says Xandr will soon have 20% share of non-YouTube programmatic CTV spend.
Tim Hwang’s 2020 book, “Subprime Attention Crisis,” argues targeted advertising is a bubble set to burst. He argues that the intricacies of programmatic and the perverse incentives of agencies and ad tech platforms to maintain a steady flow of ad dollars have created a persistent opacity in programmatic markets. Therefore he says it’s only a matter of time before the bubble bursts and advertisers pick up their toys and go home. The result will be a collapse of programmatic ad spending and a...
Rick Webb digs into some less commonly discussed issues with Apple’s new tracking rules, including how they fail to provision for GDPR and how SKAdNetwork doesn’t let app marketers credit multiple sources for a conversion.
In this episode: The future of retargeting, what’s next for Google’s sandbox proposals, and Criteo’s big task of building a single sign-on mechanism that will support the Universal ID 2.0 framework.
Manny Puentes, CEO of Rebel AI, describes the journey and recent sale of his company. And he expresses skepticism that hashed email addresses can be a viable identifier for this industry going forward. “Think about all the places you go today that you’re putting your email into,” he says. “Think about all the offline data you can link up with email. People say that it’s hashed and encrypted, and I get it – but it’s just another ID and this ID originated with something that can be linked with...
Melissa Burdick is the cofounder and president of Pacvue, which launched in 2017 to help advertisers scale up on big ecommerce platforms, a trend that has hugely accelerated in the last year. “Every week I get contacted by a new retailer. Either they’re starting to create or they are in process of creating a self-service model. I think we’re going to see an explosion of these retailers building through owned and operated.”
Recent announcements from Disney, NBC Universal and others suggest the sell side of the TV ecosystem is ready to fully embrace the streaming revolution. “We saw in particular some of the very large media companies really reorganize themselves around streaming. Once you see that you can say that we’re in a new era,” Horowitz says.
Got a question about the iOS 14 privacy changes, Audience Network, performance marketing or pretty much anything to do with user acquisition and mobile measurement? Well, Eric Seufert, a media strategist and editor of Mobile Dev Memo, is your man and he’s here on the show with a deep dive on all things mobile, from ATT, SKAN and UA to the hottest gaming IPOs.
"TikTok has become a place where brands can show up, let down their traditional guardrails, experiment and try approaching things differently," according to Melissa Yang, TikTok's head of ecosystem partnerships.
There's a big need for marketers to unify their campaign planning and measurement across social, mobile app, CTV and other digital channels. But achieving this dream is getting… harder? Kolin Kleveno ,SVP of addressable media at Tinuiti, offers guidance and some hope.
The pandemic spurred changes to many forecasts – especially in the areas of ecommerce and time spent with media. Geoff Ramey, Chief Evangelist for Insider Intelligence and co-founder of eMarketer, explains the stories behind its new numbers.
Back in November, Experian Marketing Services acquired cross-device data provider Tapad from its previous owner Telenor. In this episode, Experian Marketing Services President Genevieve Juillard describes the rationale for that deal and why she is rooting for greater fragmentation of the identity landscape.
Rupen Desai, global CMO of Dole Packaged Foods, is on a mission to help democratize nutrition. Embracing digital transformation is a big part of that, but there’s more to the story, especially in a year when food insecurity has become particularly acute as a result of the ongoing pandemic.