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IVM Podcasts
Advertising Is Dead
Advertising has a bad name, it's often perceived as that one thing which we can't wait to skip or block. But is that all its about? Because if you listen to all the conversation around it, it's end-game advertising!! Well, all is not what meets the eye and while this is a time of extreme change for the advertising industry fueled by a large amount of Flux in the content and media industries.This might be the one time when advertising is growing beyond what anyone can imagine. So to dig deeper into this mystery box that is the world of advertising, we are launching a brand new podcast...
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Ratings & Reviews
4.3 stars from 43 ratings
Advertising Stories is entertaining because Peter seems to be able to tap the stories of the global world of advertising practitioners. I am looking forward to his interviewing client types.
Mad Men Man via Apple Podcasts · United States of America · 07/06/20
Great podcast!
Recently started listening to the Advertising is Dead podcast and I've been really enjoying it. Varun is a great host and the conversations always leave me with something to think about. Highly recommend!Read full review »
Caribbeangirlsf1234 via Apple Podcasts · United States of America · 05/11/20
Managing Talent episode
Too many ” Yeah” , its getting irritated to listen man. Stop acknowledging every 3 -7 second.
Parthepan Elangovan via Apple Podcasts · India · 04/13/19
Recent Episodes
One aspect of the content ecosystem that doesn't get spoken of enough is how technology has enabled every publisher to monetize and measure their audience. With technology at the centre this evolution has been facilitated by partners who have helped in the frameworks of commerce and ad techs in...
Published 07/27/21
The pandemic has pushed many sectors that were predominately marketed through physical experiences to scale up digital connections. One of the segments that has seen this evolution the most is the automotive sectors. On this episode, Varun is joined by Vivek Srivatsa, Head, Marketing, Passenger...
Published 07/20/21
The journey of writers in the broader content space has always been an evolving beast. And, while opportunities have increased and value is scaling up there is still a long way to go to truly value writers for what they bring to the creative process. On this episode, Varun is joined by Devaiah...
Published 07/13/21
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