Referral link: https://www.neweracap.com/aotc   This episode of Ahead of the Curve is brought to you by New Era. New Era is the official headwear provider of the MLB, NFL, and NBA. If you love to rock New Era Caps as much as I do, then you won’t want to miss out on the opportunity to wear what the players wear AND get 15% off when you go to NEW ERA CAP DOT COM/AOTC and use code aotc at checkout. That's 15% off your order using promo code aotc. Bio Brook Cupps is the Head Boys’ Basketball Coach at Centerville High School in Ohio.  Brook graduated from Graham High School in St. Paris, Ohio near Springfield in 1995, and following a 4-year playing career at Capital University in Columbus, he returned to Graham.  He became the head coach in 2000 and spent 12 seasons at Graham.  In 2012, following his time with the Falcons, including a trip to the state semifinals, Coach Cupps left his alma mater to become the head coach at Centerville High School where he has earned several coach of the year honors while guiding the Elks to multiple sweet 16 and elite 8 appearances. His 2021 team recorded a school record 26 wins on the way to the Division I State Championship in Ohio, the first in school history.  His 2022 team was the state runner-up. Brook is the author of the book “Surrender the Outcome”, teaches two leadership courses at Centerville and also writes a weekly blog on bluecollargrit.com   On the show we discuss installing culture, how to live out and establish core values, and we take a dive into application of roles and parent advice! You’re gonna love this episode with Brook Cupps!   Time stamps 01:00- intro 02:30- off season personal growth 10:30- installing culture 21:20- core values 43:00- application of roles 49:10- parent advice 53:00- Quick hitters   Contact Twitter Blog