Shopify & More: Optimize your eCommerce
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Description
In this episode, host Will Francis meets James Williamson of London digital marketing agency 8th Dial who works hands-on with clients to optimize their online stores after they're up and running. They talk about conversion optimization using heat mapping, the importance of testing and considering the funnel, optimizing your content, and even "the dreaded email popup form". Subscribe to all DMI Ahead of the Game podcasts on Apple Podcasts or Spotify. And check out the DMI's extensive knowledge library and join up for free. digitalmarketinginstitute.com/aheadofthegame
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