AI in Marketing explores the latest trends in artificial intelligence and how it's revolutionizing the marketing landscape. Today's episode covers a broad range of topics, kicking off with a study from Apple engineers, proving considerable flaws in the reasoning capabilities of advanced language models. Furthermore, we discuss how Google is integrating AI into its shopping platform to offer a personalized and intuitive shopping experience, and how AI-assisted editing platforms are transforming eCommerce by enhancing productivity and content quality. We also delve into Spotify's beta test expansion of its music video feature, which has seen users interact more with songs associated with videos. Ending on innovation, we introduce the experimental AI tools unveiled at Adobe's MAX conference, designed to simplify complex tasks in content creation. Join us as we delve deeper into these stories and investigate the emerging role of AI in marketing.