AI in Marketing unpacks the latest news in technology, marketing and AI. This episode looks at the charges against Sudanese hacker group Anonymous Sudan who conducted over 35,000 cyberattacks, and the subsequent efforts by law enforcement to neutralize their operations. We also delve into new FTC regulations simplifying subscription cancellations, and discuss how this could impact the marketing landscape. In tech advancements, we explore Mistral AI's innovative language models and their potential to redefine AI deployment. We also focus on Dippy's AI companions and the added feature for revealing the underlying thought processes of these AI characters. Lastly, we navigate the complex consumer buying journey with 56 touch points, discussing the crucial role of the right attribution model in marketing strategy and customer trust. Tune in as we break down these compelling developments and what they could mean for the future of AI in marketing.