Dr. Jerry Smith welcomes you to another episode of AI Live and Unbiased to explore the breadth and depth of Artificial Intelligence and to encourage you to change the world, not just observe it!   Dr. Jerry is talking today about Digital Transformation in the new world of Causal AI. Dr. Jerry has spent many years within the area of computer science, technology, data science, machine learning, and AI, seeking always a way to do a better job of decoupling the brilliant successes of marketing and making them even more usable.   Key Takeaways: Digital transformation is failing business expectations. More than 60% of CEOs believe that the digital transformation did not meet their expectations. Digital Transformation is not the same thing as transforming you digitally. Digital transformation needs to be driven by the will to change a company by changing aspects of its people. If you don’t like what you see in the company’s data, to see a change in that data, you need to change people. The most important is not about the products a company sells but about the behavior people have with those products. Causal AI asks: Why do people do what they do? Why don’t people buy a company’s products or services? Dr. Jerry shares the example of why people buy certain Spaghetti Sauce. To change human behavior the first step is to collect information, which is a cost for any company that decides to do this. Secondly, what to do with that data? Cognitive and emotional services are what come next in order to interpret that data by creating columns of variables and rows of observations. What can be done with that digital surrogate that was created? Optimization! How to Optimize: Two ways to optimize models are Particle Swarm Optimization or Evolutionary Computing. Evolutionary computing has the capacity to take suboptimal solutions and combine them to produce an optimal response. Data Science, Machine Learning, and AI are different. Data Science is the science of data, it is about how we look at data from a scientific perspective to get insights and learn from it. Machine learning is predicting the future state for something based upon the current state of that matter. AI is artificial intelligence; artificial to human beings. AI is about the decision-making process based on predictions of an outcome. Not all data is the same. Digital psychologists, sociologists, and anthropologists help transform and codify human behavior.   Stay Connected with AI Live and Unbiased: Visit our website AgileThought.com Email your thoughts or suggestions to [email protected] or Tweet @AgileThought using #AgileThoughtPodcast!   Learn more about Dr. Jerry Smith