Welcome to the Self Aware Leader Podcast with Jason Rigby. In this episode, we have the pleasure of hosting Scott Freidheim, author of "Code of Conduct," a memoir and guide to crafting your own principles in an increasingly complex world. Scott takes us on a journey through the extraordinary highs and challenging lows of his life, from the boardrooms of Wall Street to the personal brink of bankruptcy. Through tales of adversity and triumph, close encounters with global leaders, and life-changing moments of clarity, Scott distills 32 chapters of noble tenets and moral insights. In this episode, we explore several key themes from Scott's book: Bravery: Scott shares his harrowing experience during the 9/11 attacks and the critical decision-making moment that likely saved many lives. Gratitude: We discuss the profound impact of first responders and the importance of recognizing their selfless service. Compassion: Scott reflects on a haunting encounter with mental illness and the need for a compassionate approach to mental health. Humility: We explore Scott's journey from aggressive collegiate soccer player to a leader who understands the value of humility in personal growth and success. Ethics and Accountability: Scott shares stories that highlight the importance of ethical leadership and personal responsibility in the face of challenges and setbacks. Strategy and Relentlessness: We dive into Scott's experiences at Kenmore and ettain group, discussing the role of strategic thinking, leveraging partnerships, and persevering through adversity. Throughout the episode, we reflect on the essence of living deliberately, inspired by the resilience and insights of Scott Freidheim's remarkable journey. This conversation isn't merely about listening to a captivating story; it's an invitation to reflect on your own values, consider what drives you, and deliberate on how you navigate the freedoms and trials of life. Join us as we explore the wisdom and perspective needed to forge your own path, guided by the principles and experiences shared in "Code of Conduct."