Episodes
This week's episode is all about taking sales online. I'm joined by Bill Murphy, Founder and CEO of Solar Cheat Code and Cheat Code For Sales Pros, a consulting marketing firm that helps salespeople create sales opportunities using online marketing to build their personal brands. With everything being moved online there are new ways to sell your products. Through the powers of social media, you can impose your will on an existing marketplace and reach different people at different...
Published 07/06/21
This weeks episode is all about loyalty marketing. I'm joined by Paula Thomas, creator & host of the Let’s Talk Loyalty podcast. Paula is a loyalty marketing expert with over twenty years of experience delivering tangible results for some of the world's top brands. The show is targeted at industry professionals who specialise in creating, running and optimising marketing programmes that drive customer loyalty. Loyalty, when it comes to customers, is often thought about as gift cards or...
Published 06/29/21
This weeks episode is all about the power of podcasting. I'm joined by David Pérez, a Podcast Producer and the host of the Audience Coach podcast. His podcast helps coaches and entrepreneurs in the health and wellness industry create audiences for their businesses. David also works with health and wellness coaches so they can spread messages of improvement, positivity and growth through podcasting. David and his team have accompanied podcasters through the production and release of over a...
Published 06/22/21
This week's episode is all about SERP features. I'm joined by Diana Richardson, Social Media Manager at SEMrush. Diana has a wealth of experience in digital marketing from her previous roles. She learned SEO and PPC from the ground alongside Google and Bing as they evolved. Diana used SEMrush in her previous roles and has been a huge advocate of the tool. SEMrush is an all-in-one suite of tools for improving online visibility and discovering marketing insights. The tool is suitable for...
Published 06/15/21
This week's episode is all about how event planning has gone virtual. I'm joined by Erica Maurer, a veteran event planner and partner at EMRG Media, a leading full service event planning and digital marketing company. She is also a partner and producer of The Event Planning Expo, New York City’s largest events and hospitality industry trade show. Erica is now dedicated to helping her clients adjust from in-person events to virtual event experiences. In December, she successfully produced 65...
Published 06/08/21
Today's episode is all about employee advocacy on LinkedIn and more with Jonathan Baldock. Jonathan works in an advisory role for SocialHP. In his previous role, 9 years at LinkedIn, he served customers like Accenture, JPMorgan Chase, Johnson & Johnson, PespsiCo, Hershey's and IBM. He is highly skilled in sharing best practices and an expert in social media recruitment, sales and marketing strategies. We speak about encouraging employee engagement on social media as this can be very...
Published 06/01/21
Today's episode is all about what, and how, to measure your Digital Marketing. I'm joined by Chris Mercer, the Co-founder of MeasurementMarketing.io. Mercer (as he’s known) is a sought after measurement marketing expert and has been helping marketers, marketing teams, and agencies know, trust, and grow their numbers. It is so important for all businesses, especially SMEs, to know their numbers and how they're getting results. Most people don't fully understand this, but once you understand...
Published 05/25/21
Today's episode is all about contact management on steroids. I'm joined by Jon Ferrara, CEO of Nimble and a renowned pioneer in the Customer Relationship Management (CRM) field, serial entrepreneur and marketing and sales expert. Jon believes the more people you can help to grow, the more you grow. It’s one of the reasons he pioneered contact management and CRM with GoldMine in the '90s, a company he sold for $125 million.  He re-entered the workforce in 2010 and then launched the first...
Published 05/18/21
Today's episode is all about self-serve ads. I'm joined by Lisen Zethraeus, Chief Marketing Officer at DanAds, who has a wealth of experience with brands including Mars Inc, M&Ms, Snickers, Orbit, Whiskers, and Pedigree. All of these brands have huge marketing budgets and many levels of approval when running campaigns. Lisen was curious about brands at the other end of the spectrum that don't have large budgets. That's what lead her to DanAds. DanAds is on a mission to democratise ad...
Published 05/11/21
Today's episode is all about the concept of "2 weeks ahead is good for your head". We never want to be rushing around and desperately trying to create content. This is a big No. When content is done quickly at the last minute, it usually has mistakes or other issues. It won't be thought out properly and is not actually going to take us towards our objectives. Think about the effect on you, your brand, and most importantly, your audience. Another issue is when you go on to a business's social...
Published 05/06/21
Today's episode is all about People First Digital Marketing with Mike Krass. Mike is the CEO of MKG Marketing, a digital marketing agency that gets tech and healthcare brands found online through transparent, measurable digital marketing. Over the last ten years, Mike has grown MKG Marketing into a 7 figure business not only by specialising in data and analytics but by embracing a “people first” philosophy that promotes a strong work-life balance while systematically holding employees as well...
Published 05/04/21
Today's episode is all about content calendars. There are a couple of schools of thought on why they are a phenomenal tool and every small business should be using one. You've probably heard all about them, but what exactly are they and how should you be using them? 1. It's an advanced plan for your content creation. Content Calendars, also known as editorial calendars, give you the ability to be on top of things and plan your content so that you don't miss anything. They enable you to view...
Published 04/29/21
Today's episode is all about generating leads online through Google Ads. I'm joined by George Copeland, Co-Founder & CEO of Laborem Edge.George is a Google Ads specialist that has created software to hone and optimise ads. Having a background in...
Published 04/27/21
Today's episode is all about creating content. We talk about it all the time. You've no doubt heard "content is king". Gary Vee even talks about creating 100 pieces of content every day.The reality for most of us is that it's just not possible. It's...
Published 04/22/21
Today's episode is all about the importance of strategy. I’m joined by Jose Quiroz, a serial entrepreneur and digital sales system designer who helps companies maximize their online sales with minimal effort. He is the owner and CEO of Quiroz, the...
Published 04/20/21
Today’s episode is all about three easy ways to create social media graphics.This is the final episode in the mini-series about graphics. Previously we have talked about graphics we can all make and the different formats including understanding what to...
Published 04/15/21
Today’s episode is all about engagement security. Making sure we are secure when being online is so important, especially when more people than ever are working from home.I'm joined by Kathleen Booth, the VP of Marketing at clean.io, the market leader...
Published 04/13/21
Today’s episode is all about formatting graphic posts for social media. With a wide range of social platforms, keeping up with the formats can be a challenge.Understanding the platform your target audience are using will provide a better social...
Published 04/08/21
Today’s episode is all about effective communication. There are more people online than ever before and it’s now essential to be an effective communicator when we’re using social media.I’m joined by Dr. Amelia Reigstad, a specialist in public relations...
Published 04/06/21
Today's episode is all about Images & Graphics! Yep, that's right. This is the first of a 3 part mini-series, which I figured once complete, would give you all the info you need to make your social media posts stand out a little bit more. Let's...
Published 04/01/21
Today's episode is all about content marketing. In 2021, it's safe to say that we all need to create a lot of content to keep those marketing channels moving in the right direction. From blogs to social media, there's a lot to do. That's where Lyndsay...
Published 03/30/21
Today's episode is a little bit different. Yep, "again?" I hear you say. But it really is. You've probably noticed a bit of disruption to the podcast recently. Fewer episodes going live, not our usual cadence of 2 episodes per week, and maybe even I've...
Published 03/08/21
Today's episode is all about trusting your gut. Well, your intuition at least. For many people, it comes in the form of that sensation that something's not right. But did you know there is a developing science around what we call intuition? I'm joined...
Published 02/23/21
Today's episode is all about making better video content. We're all looked down here in Europe, and especially in the UK. LoFi video (video content that you can make yourself) has become stock in trade for a lot of us.  In our previous episode, we...
Published 02/16/21
Today's episode is all about LoFi video. If you're not sure what that means, don't worry, that's what we're here to help with today. LoFi video is simply video content that can be created simply, cheaply and very easily. The Superbowl happened last...
Published 02/11/21