Top Takeaways:-      Influencer marketing is a way to add to your customer journey. It starts with social media. One of the first things customers look at when exploring a brand is their social media presence. -      Influencer marketing enhances customer experience through people, visuals and content that are relatable, unlike traditional ads made in a studio. -      A strong, influential social media presence can also help B2B companies negotiate collaborations and partnerships with other B2B companies. -      Current customers can be some of your best social media influencers. -      Social media profiles are the new ‘showrooms’ for manufacturers to present and promote their products or services. -      Negative reviews or comments on social media are a good way to showcase to the public (which includes current and potential customers) how your business handles customer complaints. -      Look at your competitors to see which social media channels they focus on and how they utilize those platforms within their business. That’s a good place to start. -      Your followers want to interact with influencers. That’s why social media platforms work so well. They have the capability to interact, unlike traditional media like TV, radio and print.  -      Social media is a great opportunity to engage with your customers and marketing efforts on a personal level. Quote:“Think about how you can customize the different social media channels to fit your business, regardless of your industry.” About:Elma Beganovich leads A&E’s efforts in building the company’s list of world-renowned partners and clients. Her area of expertise includes identifying roles that A&E can play for a variety of brands in different industries, as well as developing terms and scope of those partnerships. Learn more about your ad choices. Visit megaphone.fm/adchoices