We are extremely pleased to share with you all that we have started a campaign to highlight the frontliners working to help protect communities during this pandemic.

While all of us are staying inside for safety, our frontline heroes (doctor, nurses, army, police, representative, government officials) are working on the ground putting their lives at risk, scarifying and living away from their loved ones for months. And, instead of recognizing their selfless effort and supporting them, we are making their life more miserable by outcasting them, blaming them for the transmission of the virus and many other baseless accusations, ultimately discouraging them from their service. What these heroes need are to be supported and highlighted for their amazing work, rather than being under public harassment. So, we decided to celebrate their effort by recognizing them in our social media and asking other people to follow the same trend.

The challenge is to thank one person you know or have heard of doing an outstanding work during this pandemic by putting their name, picture and work that they are doing in your social media using #COVIDHEROES and #being_imandaar and tagging and challenging other people to follow the same trend. It's one small step for us but it makes a big difference for the people who are working at the frontlines during this crucial period.

So we would like to request you to help us in this campaign and support our hardworking #COVIDHEROES together!