Orthopedic Surgeon Dr. Peter Rork quit his thriving practice to create “Dog Is My Co-Pilot,” a non-profit organization dedicated to flying dogs and cats from kill-shelters to rescues that can re-home them. So far Dr. Rork has transported 10,000 animals, much of it at his expense. He explains why this is more rewarding than orthopedic surgery. Also, Womply’s science team analyzed transactions from 4,400 local pet businesses on all 365 days of the calendar year in all 50 states to identify consumer-spending patterns. The top-five sales days of the year are all in December with an average expenditure of $113.89. Also, a Minneapolis marketing company announced it has adopted a company-wide policy of allowing employees to work flexible hours from home for one week when welcoming a new puppy or kitten into their homes. “Part of embracing employee satisfaction as a business priority means recognizing important life events that happen outside of the office,” Nina Hale CEO Donna Robinson said. “If we want to continue to set the example as a top workplace, it is crucial to offer innovative benefits that help to preserve the work-life happiness of our employee owners.” Also, the Invisible Fence Company created the Project Breathe Program, which donates pet oxygen masks to first responders. Since the program’s inception in 2006, 23,500 masks have been donated to first responders and now the company is giving more. Invisible Fence will equip 45 additional fire departments across the U.S. and Canada with these lifesaving devices. And finally, Brian Jones is a self-proclaimed audio-psychic. He tapes animals, including dogs and cats, and slows the tape down to reveal words. He believes the animals are trying to talk to us and we need to listen. We’ll let you be the judge.