John Ellway founded his Brisbane-based architecture practice in 2017 and describes it as a small practice with a love for creating the places inspired by travel, memories, landscape, material and location. His goal is to create functional and simple spaces that delight and surprise. In this conversation, John and I spoke about: His relaxed, less is more approach to marketing. Why successful marketing hinges on a high-quality project. Why he made his website a single page. Why and how he invests significant resources in commissioning films about his projects. Why he’s conscious about avoiding growing too fast. The steps John takes to get published. John’s process for creating his project descriptions. How John uses site visit tours to teach people about his work and learn from their reactions. How he describes his projects without archispeak. If you’d like to learn more about John, you can visit jellway.com or follow him on Instagram at @jellway. If this your first time listening to the podcast, please make sure to subscribe to hear a new episode every other week. If you have any feedback on this episode, you can get in touch at [email protected]. I love hearing your thoughts. And if you’d like to learn more about me, Dave Sharp, you can visit vanityprojects.com to check out my blog, join over 5000 other architects on my email list, or learn more about my marketing coaching services for architects.