Bonus episode this week! We'll be back in your feed next week with the final episode of the season. Listen to Business Wars: Playboy vs Penthouse, a Wondery+ exclusive, on the Wondery app. Download it today to join Wondery+ with a free trial to enjoy ad free listening, exclusives, binges and early access. Get it here: https://wondery.app.link/TpmaC6vYI7 We live in a time where you can watch the most explicit content on the same phone you use to call your mother. In our new exclusive series, Business Wars is taking you after-dark. To the heyday of the 1970s, when Playboy and Penthouse ruled the adult genre - and the line between sexy and obscene started just below a woman’s belly button. But when it comes to the boundaries of good taste, how are will founders Hugh Hefner and Bob Guccione go to expand their erotic empires? Learn more about your ad choices. Visit megaphone.fm/adchoices