At the 2020 Armory Show Art Fair, three entrepreneurs—Yieldstreet's Co-Founder and President Michael Weisz, PRZM Co-Founder Larry Milstein and Athena Art Finance's CIO Cynthia Sachs—got together to talk about the challenges to building a business in the creative industries. Milstein's PRZM guides companies through the complexities of marketing to Gen Z consumers who prize experiences and cultural property in ways that are novel and rapidly expanding. Sachs has built Athena into the leading non-recourse lender in the art finance category. Now owned by Yieldstreet and benefiting from the capital sourced through Yieldstreet's platform, Athena provides art collectors and dealers with a different model for managing the capital and liquidity requirements of owning art. Weisz shared his experiences in building the Yieldstreet platform and vision for the future of finance.