In this episode, we dive into the world of marketing with Rob Murray, CEO and Co-founder of Intrigue Media. Rob challenges the traditional approach of trying to convince everyone to love your product. Instead, he reveals the marketer's secret weapon: finding those who already adore what you...
Published 06/18/24
Are you struggling to understand why your product isn't selling? In this episode, pricing expert Hermann Simon, founder of Simon-Kucher & Partners, dives deep into the concept of perceived value and how it impacts your pricing strategy. You'll learn how to assess customer perception, along...
Published 05/22/24