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Performance Marketing World
Performance Marketing Unlocked
The podcast that gets beneath the surface of the biggest issues in performance marketing – from TikTok and ChatGPT, to the metaverse and PPC.From the Haymarket editorial team behind the daily publication Performance Marketing World (PMW) and its annual PMW Unlocked event, this podcast combines expert advice with community contributions to help practitioners and managers alike get the most out of the latest techniques and technology in this fast moving industry. In each...
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Ratings & Reviews
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4.9 stars from 16 ratings
Fun and informative!
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“Really fun way to learn about performance marketing and great guests!”
marketer173956 via Apple Podcasts ·
Great Britain ·
08/16/22
The beast
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“One word amazing
Lucy sooooooo good”
the beast 153637373 via Apple Podcasts ·
Great Britain ·
08/05/22
Recent Episodes
Creating an identity on social media is becoming increasingly important for brands, and leveraging popular trends like 'Brat Summer' and 'Demure' can be a quick-fire way of making headway in this respect. But it doesn't come without risk, particularly when investing in influencers and creators to...
Published 09/16/24
Published 09/16/24
Is audio advertising a viable performance marketing channel? The millions of Brits listening to music and podcasts everyday tell us there is certainly an active audience ready to be leveraged, but UK adspend indicates that marketers aren't yet sold on the medium.
To convince them otherwise, this...
Published 09/03/24
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