In this episode, I sit down with Emily Brady, Creative Content Lead at Sweet Fish Media.
We talk about how to build an employee advocacy programme that generates $300k in revenue, why TikTok is an exciting frontier for B2B marketers (that can produce results!) and how she pulled together perhaps...
Published 08/03/22
In this episode, I sit down with Eric White, Founder at Revealed.
We talk about Jobs-to-be-Done - a framework for categorizing, defining, capturing and organizing the inputs that are required to make innovation predictable - how it can be applied to marketing, and how it was used by a B2B sleep...
Published 08/02/22