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akennada
B2B Creatives
A new vision for B2B Marketing is taking shape – one that celebrates and creates value for individuals behind the logos. A revival of creative marketing where thought leadership, category creation, community and other strategies have become fundamental to developing market leadership and building sustainable growth engines. Join Gainsight’s Chief Marketing Officer Anthony Kennada as he teams up with marketing leaders, entrepreneurs and influencers for in-depth interviews in this monthly series.
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Ratings & Reviews
Recent Episodes
Dan Rogers, Chief Marketing Officer at ServiceNow, joins Anthony Kennada to discuss the power of purpose in B2B companies and the role that marketers can play to express purpose internally and to the world.
Published 11/19/18
Maria Pergolino, Chief Marketing Officer at Anaplan joins Anthony Kennada to share her vision for recruiting and scaling a team of fearless marketers.
Published 09/16/18
The DocuSign Chairman opens up his playbook for building not one, but four different category defining companies -- GMF Robotics, Rasna Corp, Ariba and DocuSign. We also discuss why enthusiasm matters in B2B, the super power of exec comms done right, and about Keith's new mission to improve the...
Published 08/12/18
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