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B2B Difference Makers
An inside look into what it means to be a revenue-driving, campaign-transforming, difference-making B2B maker today.
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Recent Episodes
What experiences can you bring to inform your current role?    Genefa Murphy is the CMO of Five9, but her background was not always in marketing. Having earned her doctorate in consumer adoption of new technology, looking at psychological and sociological computer science factors, Genefa draws...
Published 06/03/21
As a marketer, empathy means checking your jargon and ego at the door, removing barriers for buyers, and truly listening.   Beth Magee, Global Head of Marketing at Confirmit, joins Jeannine Crispino for this episode of B2B Difference Makers. They discuss the importance of giving buyers what...
Published 05/13/21
Having extensive experience in a field helps you become an expert, but the true secret is being curious and learning from others.  In this episode, Jennifer McAdams, Vice President of Demand Generation and Field Marketing at Progress Software, joins Jeannine Crispino to discuss the importance of...
Published 04/29/21
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