Season two has come to an end. In this wrap-up episode, Jeannine Crispino reflects on the amazing guests and conversations from this season of the show. Listen as she highlights key takeaways from each interview and what you can learn from them. Think you know what it takes to be a Difference Maker? Find out in this episode. Resources: Missi’s Walk-up Song: 9-5 by Dolly Parton Jennifer’s Walk-up Song: Happy by Pharell Williams Beth’s Walk-up Song: Good As Hell by Lizzo Genefa’s Walk-up...

Strategy should drive technology, not the other way around.  Lauren Wagner is the Director of Marketing Technology at Okta, where she believes in the power of consolidation and using other people’s knowledge to inform her team of emerging marketing technology trends. In this episode, Lauren emphasizes a holistic approach to evaluating your MarTech stack and sometimes more isn’t always better. In her words, the modern marketer is really “part marketing technologist,” who has to be smart when...

What experiences can you bring to inform your current role?    Genefa Murphy is the CMO of Five9, but her background was not always in marketing. Having earned her doctorate in consumer adoption of new technology, looking at psychological and sociological computer science factors, Genefa draws inspiration from her previous experiences to inform how she operates in her current role.  In this episode Genefa shares the value of understanding different perspectives and surrounding yourself...

As a marketer, empathy means checking your jargon and ego at the door, removing barriers for buyers, and truly listening.   Beth Magee, Global Head of Marketing at Confirmit, joins Jeannine Crispino for this episode of B2B Difference Makers. They discuss the importance of giving buyers what they need to make informed decisions and how to approach the challenging marketing-sales relationship. What does Beth think it takes to be a B2B Difference Maker? Tune in to find out. Resources: ...

Having extensive experience in a field helps you become an expert, but the true secret is being curious and learning from others.  In this episode, Jennifer McAdams, Vice President of Demand Generation and Field Marketing at Progress Software, joins Jeannine Crispino to discuss the importance of continued learning. In any challenging situation, she has found that asking deeper questions and reaching out to others for answers has helped solve the problem. What does Jennifer think it takes to...

Is collaborating between departments impossible? Not if you step back and stay focused on the mission. In this episode, Missi Carmen, Director of Global Marketing and Digital Strategy at SYKES, offers her take on getting departments to work better together. It all starts with “living the brand” and learning to listen to others. In this conversation, you’ll hear Missi share how the pride of ownership and celebrating success play a critical role in successful collaboration. What does Missi...

Season One has come to an end and we are excited to kick-off the second season of B2B Difference Makers. On this episode, Jeannine Crispino reflects on the amazing guests and conversations had on the first season of the show, highlighting key takeaways from the season.  Think you know what it takes to be a Difference Maker? Find out in this episode. Resources Get the B2B Difference Maker Spotify Playlist: https://open.spotify.com/playlist/3gLzctOlMNIIVHV0Pv6dIu

Data isn’t static or lifeless; it tells a story, if you know how to listen. On this episode of B2B Difference Makers, we’re joined by Amandah Magnarelli, Director of Marketing Operations at RSA Security,  Amandah understands that for data to be effective, you have to let it live and breathe through constant feedback from the people it impacts. In this conversation, you’ll hear how she encourages feedback and how she’s tackling the never-ending challenges of database marketing. What does...

Account Based Marketing is nothing new, but most marketers tend to stay on the marketing side of things. But not this guest. On this episode of B2B Difference Makers, we’re joined by Emily Carroll, Account Based Marketing and Operations Manager at Aruba, a leading provider of next-generation network access solutions for the mobile enterprise. Emily is a disruptor in the ABM field, using the account based marketing strategy within sales. In this conversation with Emily, you’ll hear how she...

Every now and then you meet someone and immediately feel energized and inspired. That’s exactly how hosts Latane Conant and Jeannine Crispino felt when meeting Sruthi Kumar, Senior Marketing Manager at Sendoso.  Sruthi is a storyteller, connecting product stories to prospects and customers. In this conversation with Sruthi, you’ll hear how she leans into her strengths in the midst of unprecedented circumstances, and what she’s learned about marketing in a digital must environment.  What...

Hillary Caprio is always on the lookout for new opportunities and ways to grow, which is how she found herself as the Director of ABM at Snowflake. In this conversation with Hillary, you’ll hear why she believes there’s no such thing as a master and how that mentality makes all the difference.  What does Hillary think it takes to be a B2B Difference Maker? Find out in this episode. Takeaways:   1. There are No Masters of ABM   Supporting Quote:  Hillary: It's of my nature to always...

Steve Scotkin, Senior Director of Marketing Technology of Thomson Reuters, understands how navigating change at a large complex organization requires one thing above all else: buy-in. In this conversation with Steve, learn how he turns a vision into a strategy while marrying the right technology.  What does it take to be a B2B Difference Maker? Takeaways:   1. Create a Sense of Urgency   Supporting Quote:  Steve: “You can create a sense of urgency on small things. If you understand...

Do you characterize yourself as a B2B Marketer? If yes, keep reading. Do you characterize yourself as a revenue driver? If yes, continue to keep reading. Do you characterize yourself as creative, as open-minded, as innovative? Yes. Yes. Yes. Is your ultimate goal to drive change within your organization because you’re intrinsically wired to never take no for an answer? We thought so.  When it comes to being a [Different Marketer] there is no switching between on and off. Your natural mode is...