In this cross-over episode we're sharing an episode from When Spreadsheets Hit the Fan . This show is produced by Sweet Fish Media .   In a business culture that demands speed and urgency, is a case to be made for using data to make the right decisions?  In this episode, we speak with Sean Collier, Chief Operating Officer at Etna Interactive.  Join us as we discuss: The Importance of Data Based Decision Making The Shortcomings of Product Based Organizations: Is there really a market for what you’re selling? Finding the balance between speed vs data driven decisions The Case for Measurement as a Core Company Value